TY  - JOUR
A1  - Hanneke, Björn
A1  - Skiera, Bernd
A1  - Kraft, Thilo Gerwien
A1  - Hinz, Oliver
T1  - Relationship between customers’ size of wallet, share of wallet, and total wallet: new insights from the blockchain
T2  - Efl insights : an elf - the Data Science Institute publication
N2  - Nowadays, firms lack information to derive the share of wallet, a vital metric that identifies how much additional spending a firm could capture from each customer. However, decoding Blockchain data enables observing all transactions of each wallet, respectively customer, on the Ethereum NFT market. To shed light on the share of wallet, we analyzed 22.7 million transactions from over 1.3 million customers across eight competing firms on the Ethereum NFT market.
Y1  - 2024
UR  - http://publikationen.ub.uni-frankfurt.de/frontdoor/index/index/docId/80804
UR  - https://nbn-resolving.org/urn:nbn:de:hebis:30:3-808042
SN  - 1866-1238
SN  - 2700-2241
VL  - 2024
IS  - 1
SP  - 6
EP  - 8
PB  - E-Finance Lab e.V.
CY  - Frankfurt am Main
ER  -