@article{JuergensmeierSkiera2024,
  author    = {Lukas J{\"u}rgensmeier and Bernd Skiera},
  title     = {Generative AI for scalable feedback to multimodal exercises},
  journal   = {International journal of research in marketing},
  volume    = {2024},
  number    = {In Press, Corrected Proof},
  doi       = {10.1016/j.ijresmar.2024.05.005},
  year      = {2024},
}