@article{GerstmeierStepanchukSkiera2007,
  author    = {Eva Charlotte Gerstmeier and Tanja Stepanchuk and Bernd Skiera},
  title     = {Profitable search engine marketing for financial services},
  journal   = {EFL quarterly : an E-Finance Lab publication},
  volume    = {2007},
  number    = {2},
  pages     = {6 -- 8},
  year      = {2007},
}