@article{SkieraBayerSchoeler2017,
  author    = {Bernd Skiera and Emanuel Bayer and Lisa Sch{\"o}ler},
  title     = {What should be the dependent variable in marketing-related event studies?},
  journal   = {International journal of research in marketing},
  volume    = {34},
  number    = {3},
  pages     = {641 -- 659},
  doi       = {10.1016/j.ijresmar.2017.01.002},
  year      = {2017},
}