@article{RoscherTamaddoniSkiera2024,
  author    = {Johannes Roscher and Ali Tamaddoni and Bernd Skiera},
  title     = {Customer loyalty trajectory for B2B firms: unveiling patterns of retention},
  journal   = {Efl insights : an elf - the Data Science Institute publication},
  volume    = {2024},
  number    = {2},
  pages     = {6 -- 8},
  year      = {2024},
}