TY  - CHAP
A1  - Blättel-Mink, Birgit
A1  - Menez, Raphael
A1  - Dalichau, Dirk
A1  - Kahnert, Daniel
T1  - Prosuming, or when customers turn collaborators: coordination and motivation of customer contribution
T2  - New forms of collaborative innovation and production on the internet : an interdisciplinary perspective
N2  - This article investigates the phenomenon of increasing integration of customers and users into the organizational creation of value, focusing primarily on the dissolving boundaries between production and consumption. Concepts such as "prosuming", the "working customer", "produsing" and "interactive value creation" have been used to describe this phenomenon. Within the framework of a research project at the Goethe-University Frankfurt/Main, this debate was investigated theoretically as well as empirically in three case studies. The research question is as follows: Why do customers participate in "new types of prosuming" or "interactive value creation" and how are these processes coordinated by the firms? The results show a considerable range of motives and forms of coordination: The customers’ primary motives to voluntarily assume tasks and activities were both intrinsic and extrinsic in nature. The organizational models identified range from strategies of rationalization to prosuming as a basic business model to the collaborative and interactive value creation between the company and the web-community.
Y1  - 2011
UR  - http://publikationen.ub.uni-frankfurt.de/frontdoor/index/index/docId/22658
UR  - https://nbn-resolving.org/urn:nbn:de:hebis:30-115013
SN  - 978-3-86395-020-0
N1  - This work is licensed under the Creative Commons License 3.0 “by-nd”, allowing you to download, distribute and print the document in a few copies for private or educational use, given that the document stays unchanged and the creator is mentioned. You are not allowed to sell copies of the free version.
SP  - 153
EP  - 176
PB  - Universitätsverlag Göttingen c/o SUB Göttingen
CY  - Göttingen
ER  -