@article{LandwehrHerrmann2015,
  author    = {Jan R{\"u}diger Landwehr and Andreas Herrmann},
  title     = {Marketing and product design: a rocky love affair},
  journal   = {GfK Marketing Intelligence Review},
  volume    = {7},
  pages     = {8 -- 15},
  doi       = {10.1515/gfkmir-2015-0011},
  year      = {2015},
}