TY  - JOUR
A1  - Krebs, Jakob
T1  - Promising pictures: depicting, advertising, instructing
T2  - Phenomenology and mind
N2  - Depictive pictures may be promising in at least three different senses, which are examined in this essay. The first concerns genuine acts of promising that involve pictorial representations, like gift cards displaying a present the promisor commits herself to give. In a second sense, advertising strategists use pictures to promise to consumers perfect pasta or empty beaches. A third sense amounts to pictures as promising if they are instructive. Such pictures can be used to learn some type of action, like the performance of a military salute or the crafting of some artifact. All three promissory uses of pictures exhibit normative forces related to commitments and entitlements regarding justified expectations.
KW  - Deontic Artifacts
KW  - directive pictures
KW  - graphic rules
KW  - pictorial instruction
KW  - visual aids
Y1  - 2019
UR  - http://publikationen.ub.uni-frankfurt.de/frontdoor/index/index/docId/52937
UR  - https://nbn-resolving.org/urn:nbn:de:hebis:30:3-529376
SN  - 2239-4028
VL  - 17
SP  - 112
EP  - 120
PB  - Firenze University Press
CY  - Firenze
ER  -