TY  - JOUR
A1  - Ahmadi, Iman
A1  - Skiera, Bernd
A1  - Lambrecht, Anja
A1  - Heubrandner, Florian
T1  - Do firms benefit from high discount rates of customers who purchase complementary products?
T2  - EFL quarterly : an E-Finance Lab publication
N2  - DESPITE AMPLE EVIDENCE THAT CUSTOMERS EXHIBIT HIGHER DISCOUNT RATES THAN FIRMS, IT IS NOT CLEAR HOW DIFFERENCES IN DISCOUNT RATES AFFECT OPTIMAL PRICES, PROFITS, AND WELFARE OF COMPLEMENTARY PRODUCTS (WHICH COULD BE GOODS OR SERVICES). WE SHOW FOR COMPLEMENTARY PROUCTS THAT HIGHER DISCOUNT RATES OF CUSTOMERS DO NOT INCREASE PROFIT OR CONSUMER SURPLUS. FIRMS, INCLUDING BANKS, WOULD BE ADVISED TO SEEK TO REDUCE EXCESSIVE DISCOUNT RATES AMONG CONSUMERS.
Y1  - 2015
UR  - http://publikationen.ub.uni-frankfurt.de/frontdoor/index/index/docId/57976
UR  - https://nbn-resolving.org/urn:nbn:de:hebis:30:3-579760
SN  - 1866-1238
VL  - 2015
IS  - 2
SP  - 4
EP  - 5
PB  - E-Finance Lab e.V.
CY  - Frankfurt am Main
ER  -