@misc{OPUS4-58220, title = {»Muji« und »Uniqlo« : Japanologische Studie zur Markeninszenierung in Japan}, booktitle = {UniReport / Goethe-Universit{\"a}t Frankfurt}, volume = {53}, number = {3}, institution = {Sprach- und Kulturwissenschaften}, type = {review}, pages = {15 -- 15}, year = {2020}, }