TY  - JOUR
A1  - Nistor, Adina-Lucia
T1  - Zur Namenmotivation weltweiter Fluggesellschaften. American Airlines, Tiger Airways, Carpatair, Hello
T2  - Germanistische Beiträge
N2  - The present study aims at analyzing the names of international airlines from the point of view of their origin, being based on both Hengi’s list (2012), which consists of 340 names, and the Wikipedia.de list, which is made up of 833 proper names.
The names of airlines could be considered nominal groups, consisting of an appellative nucleus, which describes the activity, and onomastic determiners, which particularize the activity of the company.
The particularizing function of the names of international airlines does not consist in the meaning of the name, but in its noteworthiness, in the types of associations it triggers in the mind of the perceiver.
Thusly, depending on the origin of names of international airlines, four types of constructions can be distinguished: 1. Airlines named after the people or the companies which own them (Antonov Airlines, NIKI Luftfahrt, Widerøe, TUIfly), 2. Airlines that have toponyms included in their names (Air France, Carpatair, Air Caraibes, Alaska Airlines, Air Pacific), 3. Symbol – names (Lion Air, Blue Air, Edelweiß Air, Pegasus Airlines, Silkair, Mandarin Airlines), 4. Conceptual names (ANA, Luxair, IndiGo, W!ZZ, Hello, WOWair).
By suggesting either positive or at least neutral traits through their names, such as seriousness, trust, transparency, safety, expressiveness, creativity, attractiveness, originality, modernity, internationality, airlines manage to faultlessly accomplish their marketing and advertising functions.
KW  - onomastics
KW  - ergonyms
KW  - names of international airlines
KW  - origin of proper names
Y1  - 2016
UR  - http://publikationen.ub.uni-frankfurt.de/frontdoor/index/index/docId/65561
UR  - https://nbn-resolving.org/urn:nbn:de:hebis:30:3-655616
UR  - https://uniblaga.eu/wp-content/uploads/2016/04/38.2.2.pdf
SN  - 2247-4633
SN  - 1454-5144
VL  - 38
SP  - 181
EP  - 193
PB  - Lehrstuhl für Germanistik an der Lucian-Blaga-Universität Sibiu/Hermannstadt
CY  - Sibiu / Hermannstadt
ER  -