Context-induced creativity and the figurative use of taste terms

  • For reasons of space, we only discussed one text in which the metaphors used seem to take their root in the context in which it has been written. One text is definitely not enough to make any definite claims on how widespread this phenomenon is. Given what we know about the two domains - Food and taste - one has reasons to believe that when speakers/conceptualisers (e.g. journalists) describe something which stands in some relation to both, they may intuitively be reaching for taste metaphors of the kind described above on the premise that this kind of ‘ornamentation’ will add some spice to what the addressee might otherwise consider a trivial (and boring) topic. At the same time, taste is only one among many properties a particular item of food or a substance (e.g. sugar) has. In consequence, one may well imagine contexts in which it is not its taste, but other properties (e.g. what Harbottle [1997:183] refers to as its 'pure white and deadly’ image) that will make the conceptualiser reach for a particular linguistic or conceptual metaphor.

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Author:Dorota Osuchowska
Parent Title (English):Uniwersytet Rzeszowski: Zeszyty naukowe Uniwersytetu Rzeszowskiego / Seria filologiczna / Studia anglica Resoviensia
Publisher:Wydawn. Uniw. Rzeszowskiego
Place of publication:Rzeszów
Document Type:Article
Date of Publication (online):2013/12/03
Year of first Publication:2011
Publishing Institution:Universitätsbibliothek Johann Christian Senckenberg
Release Date:2013/12/03
Tag:Essen; Geschmack; Kognitive Linguistik; Metapher
GND Keyword:Englisch; Polnisch
Page Number:16
First Page:341
Last Page:356
Institutes:Extern / Institut für Deutsche Sprache (IDS) Mannheim
Dewey Decimal Classification:4 Sprache / 42 Englisch, Altenglisch / 420 Englisch, Altenglisch
4 Sprache / 49 Andere Sprachen / 490 Andere Sprachen
Linguistik-Klassifikation:Linguistik-Klassifikation: Semantik / Semantics
Licence (German):License LogoDeutsches Urheberrecht