Promising pictures: depicting, advertising, instructing

  • Depictive pictures may be promising in at least three different senses, which are examined in this essay. The first concerns genuine acts of promising that involve pictorial representations, like gift cards displaying a present the promisor commits herself to give. In a second sense, advertising strategists use pictures to promise to consumers perfect pasta or empty beaches. A third sense amounts to pictures as promising if they are instructive. Such pictures can be used to learn some type of action, like the performance of a military salute or the crafting of some artifact. All three promissory uses of pictures exhibit normative forces related to commitments and entitlements regarding justified expectations.

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Metadaten
Author:Jakob Krebs
URN:urn:nbn:de:hebis:30:3-529376
DOI:https://doi.org/10.13128/pam-8030
ISSN:2239-4028
Parent Title (German):Phenomenology and mind
Publisher:Firenze University Press
Place of publication:Firenze
Document Type:Article
Language:English
Date of Publication (online):2019/12/15
Date of first Publication:2019/12/15
Publishing Institution:Universitätsbibliothek Johann Christian Senckenberg
Release Date:2020/04/10
Tag:Deontic Artifacts; directive pictures; graphic rules; pictorial instruction; visual aids
Volume:17
Page Number:9
First Page:112
Last Page:120
HeBIS-PPN:466021240
Institutes:Philosophie und Geschichtswissenschaften / Philosophie
Dewey Decimal Classification:1 Philosophie und Psychologie / 10 Philosophie / 100 Philosophie und Psychologie
Sammlungen:Universitätspublikationen
Licence (German):License LogoCreative Commons - Namensnennung 4.0