Evaluating the impact of the online sales channel on customer profitability in the financial services industry
- MULTI-CHANNEL STRATEGIES OFFER OPPORTUNITIES TO BOOST A BANK'S PROFITABILITY.
| Author: | Martin Böhm, Sonja Gensler |
|---|---|
| URN: | urn:nbn:de:hebis:30:3-578021 |
| ISSN: | 1866-1238 |
| Parent Title (English): | EFL quarterly : an E-Finance Lab publication |
| Publisher: | E-Finance Lab e.V. |
| Place of publication: | Frankfurt am Main |
| Document Type: | Article |
| Language: | English |
| Year of Completion: | 2004 |
| Year of first Publication: | 2004 |
| Publishing Institution: | Universitätsbibliothek Johann Christian Senckenberg |
| Release Date: | 2021/01/25 |
| Volume: | 2004 |
| Issue: | 4 |
| Page Number: | 3 |
| First Page: | 6 |
| Last Page: | 8 |
| HeBIS-PPN: | 477071376 |
| Institutes: | Angeschlossene und kooperierende Institutionen / E-Finance Lab e.V. |
| Dewey Decimal Classification: | 3 Sozialwissenschaften / 33 Wirtschaft / 330 Wirtschaft |
| Sammlungen: | Universitätspublikationen |
| Licence (German): |  Deutsches Urheberrecht |
