Linking customer metrics to shareholder value
- FIVE CUSTOMER METRICS ARE KEY CUSTOMER PERFORMANCE INDICATORSFOR FINANCIAL INSTITUTIONS. THEY DETERMINE THE VALUE OF THE CUSTOMER BASE AND OUR MODEL ALLOWS TO DETERMINE THE EFFECT OF CHANGES IN THOSE METRICS ON SHAREHOLDER VALUE.
| Author: | Bernd SkieraORCiDGND, Thorsten Wiesel |
|---|---|
| URN: | urn:nbn:de:hebis:30:3-578186 |
| ISSN: | 1866-1238 |
| Parent Title (English): | EFL quarterly : an E-Finance Lab publication |
| Publisher: | E-Finance Lab e.V. |
| Place of publication: | Frankfurt am Main |
| Document Type: | Article |
| Language: | English |
| Year of Completion: | 2005 |
| Year of first Publication: | 2005 |
| Publishing Institution: | Universitätsbibliothek Johann Christian Senckenberg |
| Release Date: | 2021/01/25 |
| Volume: | 2005 |
| Issue: | 4 |
| Page Number: | 3 |
| First Page: | 6 |
| Last Page: | 8 |
| HeBIS-PPN: | 477076572 |
| Institutes: | Angeschlossene und kooperierende Institutionen / E-Finance Lab e.V. |
| Dewey Decimal Classification: | 3 Sozialwissenschaften / 33 Wirtschaft / 330 Wirtschaft |
| Sammlungen: | Universitätspublikationen |
| Licence (German): |  Deutsches Urheberrecht |
