Medial shaping from the outset: on the mediality of the second presidential debate, 2016

  • In the present article we argue that all communication is medial in the sense that every human sign-based interaction is shaped by me­dial aspects from the outset. We propose a dynamic, semiotic con­cept of media that focuses on the process-related aspect of media­lity, and we test the applicability of this concept using as an example the second presidential debate between Clinton and Trump in 2016. The analysis shows in detail how the sign processing during the debate is continuously shaped by structural aspects of television and specific traits of political communication in television. This includes how the camerawork creates meaning and how the protagonists both use the affordances of this special mediality. Therefore, it is not adequate in our view to separate the technical aspects of the me­dium, the ‘hardware’, from the processual aspects and the structural conditions of communication. While some aspects of the interaction are directly constituted by the medium, others are more indirectly shaped and influenced by it, especially by its institutional dimension – we understand them as second-order media effects. The whole medial procedure with its specific mediality is a necessary, but not a sufficient condition of meaning-making. We distinguish the medial procedure from the semiotic modes employed, the language games played and the competence of the play­ers involved.
Metadaten
Author:Martin Luginbühl, Jan Georg SchneiderGND
URN:urn:nbn:de:hebis:30:3-651529
DOI:https://doi.org/10.21248/jfml.2020.34
ISSN:2569-6491
Parent Title (German):Journal für Medienlinguistik : jfml = Journal for media linguistics
Publisher:Institut für Deutsche Sprache
Place of publication:Mannheim
Document Type:Article
Language:English
Date of Publication (online):2020/12/29
Date of first Publication:2020/12/29
Publishing Institution:Universitätsbibliothek Johann Christian Senckenberg
Release Date:2021/12/21
Tag:Medialität; Presidential Debate; Technik; Verfahren der Zeichenprozessierung; mediale Durchformung; politische Kommunikation im Fernsehen
medial shaping; mediality; political communication in television; presidential debate; procedures of sign processing; technique
Volume:3
Issue:1
Page Number:37
First Page:57
Last Page:93
HeBIS-PPN:490320716
Dewey Decimal Classification:0 Informatik, Informationswissenschaft, allgemeine Werke / 07 Publizistische Medien, Journalismus, Verlagswesen / 070 Publizistische Medien, Journalismus, Verlagswesen
3 Sozialwissenschaften / 32 Politikwissenschaft / 320 Politikwissenschaft
Sammlungen:Universitätspublikationen
Zeitschriften / Jahresberichte:Journal für Medienlinguistik : jfml = Journal for media linguistics
Journal:urn:nbn:de:hebis:30:3-478105
Licence (German):License LogoCreative Commons - Namensnennung 4.0