Zur Namenmotivation weltweiter Fluggesellschaften. American Airlines, Tiger Airways, Carpatair, Hello

  • The present study aims at analyzing the names of international airlines from the point of view of their origin, being based on both Hengi’s list (2012), which consists of 340 names, and the Wikipedia.de list, which is made up of 833 proper names. The names of airlines could be considered nominal groups, consisting of an appellative nucleus, which describes the activity, and onomastic determiners, which particularize the activity of the company. The particularizing function of the names of international airlines does not consist in the meaning of the name, but in its noteworthiness, in the types of associations it triggers in the mind of the perceiver. Thusly, depending on the origin of names of international airlines, four types of constructions can be distinguished: 1. Airlines named after the people or the companies which own them (Antonov Airlines, NIKI Luftfahrt, Widerøe, TUIfly), 2. Airlines that have toponyms included in their names (Air France, Carpatair, Air Caraibes, Alaska Airlines, Air Pacific), 3. Symbol – names (Lion Air, Blue Air, Edelweiß Air, Pegasus Airlines, Silkair, Mandarin Airlines), 4. Conceptual names (ANA, Luxair, IndiGo, W!ZZ, Hello, WOWair). By suggesting either positive or at least neutral traits through their names, such as seriousness, trust, transparency, safety, expressiveness, creativity, attractiveness, originality, modernity, internationality, airlines manage to faultlessly accomplish their marketing and advertising functions.

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Author:Adina-Lucia NistorGND
URN:urn:nbn:de:hebis:30:3-655616
URL:https://uniblaga.eu/wp-content/uploads/2016/04/38.2.2.pdf
ISSN:2247-4633
ISSN:1454-5144
Parent Title (German):Germanistische Beiträge
Publisher:Lehrstuhl für Germanistik an der Lucian-Blaga-Universität Sibiu/Hermannstadt
Place of publication:Sibiu / Hermannstadt
Document Type:Article
Language:German
Year of Completion:2016
Year of first Publication:2016
Publishing Institution:Universitätsbibliothek Johann Christian Senckenberg
Release Date:2022/01/22
Tag:ergonyms; names of international airlines; onomastics; origin of proper names
Volume:38
Page Number:13
First Page:181
Last Page:193
HeBIS-PPN:491251106
Dewey Decimal Classification:4 Sprache / 40 Sprache / 400 Sprache
Sammlungen:Germanistik / GiNDok
Zeitschriften / Jahresberichte:Germanistische Beiträge / Germanistische Beiträge 38.2016
Journal:urn:nbn:de:hebis:30:3-655527
Licence (German):License LogoDeutsches Urheberrecht