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In the sections that follow we shall be concerned with analyzing the semantic evolution of the noun cheek in the history of English. The semantics of the lexical item under scrutiny will be examined with reference to its two aspects, that is (1) the semantic potential of the analysed lexical unit in its primary, etymological sense (sense A) and its secondary senses (senses B > E), (2) as well as the secondary senses emerging from various phraseological units which echo the nominal sense B (henceforth B-related senses). The analysis proposed here continues the area of research initiated in Wieclawska (2009a, 2009b), Wieclawska 2010, Kleparski and Wieclawska (2010) and Wieclawska (2011), the target of which are semantic changes and phraseological productivity of lexical items variously related to the conceptual macrocategory BODY PARTS. The methodological apparatus employed here is the one that follows the theoretical frames developed by, among others, Kleparski (1996, 1997, 2002), Kieltyka (2008, 2010) that may be referred to as representing much cognitivistic spirit of semantic analysis.