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The article aims to give an overview about the application of Optimality Theory (OT) to the domain of pragmatics. In the introductory part we discuss different ways to view the division of labor between semantics and pragmatics. Rejecting the doctrine of literal meaning we conform to (i) semantic underdetermination and (ii) contextualism (the idea that the mechanism of pragmatic interpretation is crucial both for determining what the speaker says and what he means). Taking the assumptions (i) and (ii) as essential requisites for a natural theory of pragmatic interpretation, section 2 introduces the three main views conforming to these assumptions: Relevance theory, Levinson’s theory of presumptive meanings, and the Neo-Gricean approach. In section 3 we explain the general paradigm of OT and the idea of bidirectional optimization. We show how the idea of optimal interpretation can be used to restructure the core ideas of these three different approaches. Further, we argue that bidirectional OT has the potential to account both for the synchronic and the diachronic perspective on pragmatic interpretation. Section 4 lists relevant examples of using the framework of bidirectional optimization in the domain of pragmatics. Section 5 provides some general conclusions. Modeling both for the synchronic and the diachronic perspective on pragmatics opens the way for a deeper understanding of the idea of naturalization and (cultural) embodiment in the context of natural language interpretation.
The paper investigates the origins of the German/Dutch particle toch/doch) in the hope of shedding light on a puzzle with respect to doch/toch and to shed some light on two theoretical issues. The puzzle is the nearly opposite meaning of the stressed and unstressed versions of the particle which cannot be accounted for in standard theories of the meaning of stress. One theoretical issue concerns the meaning of stress: whether it is possible to reduce the semantic contribution of a stressed item to the meaning of the item and the meaning of stress. The second issue is whether the complex use of a particle like doch/toch can be seen as an instance of spread or whether it has to be seen as having a core meaning which is differentiated by pragmatics operating in different contexts.
We use the etymology of doch and doch as to+u+h (that+ question marker+ emphatic marker) to argue for an origin as a question tag checking a hearer opinion. Stress on the tag indicates an opposite opinion (of the common ground or the speaker) and this sets apart two groups of uses spreading in different directions. This solves the puzzle, indicates that the assumption of spread is useful and offers a subtle correction of the interpretation of stress. While stress always means contrast with a contrasting item, if the particle use is due to spread, it is not guaranteed that the unstressed particle has a corresponding use (or inversely).