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Nowadays, firms lack information to derive the share of wallet, a vital metric that identifies how much additional spending a firm could capture from each customer. However, decoding Blockchain data enables observing all transactions of each wallet, respectively customer, on the Ethereum NFT market. To shed light on the share of wallet, we analyzed 22.7 million transactions from over 1.3 million customers across eight competing firms on the Ethereum NFT market.
In current discussions on large language models (LLMs) such as GPT, understanding their ability to emulate facets of human intelligence stands central. Using behavioral economic paradigms and structural models, we investigate GPT’s cooperativeness in human interactions and assess its rational goal-oriented behavior. We discover that GPT cooperates more than humans and has overly optimistic expectations about human cooperation. Intriguingly, additional analyses reveal that GPT’s behavior isn’t random; it displays a level of goal-oriented rationality surpassing human counterparts. Our findings suggest that GPT hyper-rationally aims to maximize social welfare, coupled with a strive of self-preservation. Methodologically, our esearch highlights how structural models, typically employed to decipher human behavior, can illuminate the rationality and goal-orientation of LLMs. This opens a compelling path for future research into the intricate rationality of sophisticated, yet enigmatic artificial agents.
Recent regulatory measures such as the European Union’s AI Act re-quire artificial intelligence (AI) systems to be explainable. As such, under-standing how explainability impacts human-AI interaction and pinpoint-ing the specific circumstances and groups affected, is imperative. In this study, we devise a formal framework and conduct an empirical investiga-tion involving real estate agents to explore the complex interplay between explainability of and delegation to AI systems. On an aggregate level, our findings indicate that real estate agents display a higher propensity to delegate apartment evaluations to an AI system when its workings are explainable, thereby surrendering control to the machine. However, at an individual level, we detect considerable heterogeneity. Agents possess-ing extensive domain knowledge are generally more inclined to delegate decisions to AI and minimize their effort when provided with explana-tions. Conversely, agents with limited domain knowledge only exhibit this behavior when explanations correspond with their preconceived no-tions regarding the relationship between apartment features and listing prices. Our results illustrate that the introduction of explainability in AI systems may transfer the decision-making control from humans to AI under the veil of transparency, which has notable implications for policy makers and practitioners that we discuss.
The recent COVID-19 pandemic represents an unprecedented worldwide event to study the influence of related news on the financial markets, especially during the early stage of the pandemic when information on the new threat came rapidly and was complex for investors to process. In this paper, we investigate whether the flow of news on COVID-19 had an impact on forming market expectations. We analyze 203,886 online articles dealing with COVID-19 and published on three news platforms (MarketWatch.com, NYTimes.com, and Reuters.com) in the period from January to June 2020. Using machine learning techniques, we extract the news sentiment through a financial market-adapted BERT model that enables recognizing the context of each word in a given item. Our results show that there is a statistically significant and positive relationship between sentiment scores and S&P 500 market. Furthermore, we provide evidence that sentiment components and news categories on NYTimes.com were differently related to market returns.
Business practitioners increasingly use Artificial Intelligence (AI) applications to assist customers in making decisions due to their higher prediction quality. Yet, customers are frequently reluctant to rely on advice generated from machines, especially when their decision is at stake. Our study proposes a solution, which is to bring a human expert in the loop of machine advice. We empirically test whether customers are more accepting expert-AI collaborative advice than expert or AI advice.
With free delivery of products virtually being a standard in E-commerce, product returns pose a major challenge for online retailers and society. For retailers, product returns involve significant transportation, labor, disposal, and administrative costs. From a societal perspective, product returns contribute to greenhouse gas emissions and packaging disposal and are often a waste of natural resources. Therefore, reducing product returns has become a key challenge. This paper develops and validates a novel smart green nudging approach to tackle the problem of product returns during customers’ online shopping processes. We combine a green nudge with a novel data enrichment strategy and a modern causal machine learning method. We first run a large-scale randomized field experiment in the online shop of a German fashion retailer to test the efficacy of a novel green nudge. Subsequently, we fuse the data from about 50,000 customers with publicly-available aggregate data to create what we call enriched digital footprints and train a causal machine learning system capable of optimizing the administration of the green nudge. We report two main findings: First, our field study shows that the large-scale deployment of a simple, low-cost green nudge can significantly reduce product returns while increasing retailer profits. Second, we show how a causal machine learning system trained on the enriched digital footprint can amplify the effectiveness of the green nudge by “smartly” administering it only to certain types of customers. Overall, this paper demonstrates how combining a low-cost marketing instrument, a privacy-preserving data enrichment strategy, and a causal machine learning method can create a win-win situation from both an environmental and economic perspective by simultaneously reducing product returns and increasing retailers’ profits.
Advances in Machine Learning (ML) led organizations to increasingly implement predictive decision aids intended to improve employees’ decision-making performance. While such systems improve organizational efficiency in many contexts, they might be a double-edged sword when there is the danger of a system discontinuance. Following cognitive theories, the provision of ML-based predictions can adversely affect the development of decision-making skills that come to light when people lose access to the system. The purpose of this study is to put this assertion to the test. Using a novel experiment specifically tailored to deal with organizational obstacles and endogeneity concerns, we show that the initial provision of ML decision aids can latently prevent the development of decision-making skills which later becomes apparent when the system gets discontinued. We also find that the degree to which individuals 'blindly' trust observed predictions determines the ultimate performance drop in the post-discontinuance phase. Our results suggest that making it clear to people that ML decision aids are imperfect can have its benefits especially if there is a reasonable danger of (temporary) system discontinuances.
The present study investigates the moderating effect of usage intensity of the social networking site (SNS) Instagram (IG) on the influence of advertisement disclosure types on advertising performance. A national sample (N = 566) participated in a randomized online experiment including a real influencer and followers in order to investigate how different advertisement disclosure types affect advertising performance and how usage intensity moderates this effect. We find that disclosing an influencer’s postings with “#ad” increases the trustworthiness of the influencer and the general credibility of the posting for heavy users, but not for light users. Followership of a user has been found to strongly improve all researched variables (attitude toward product placement, trustworthiness of the spokesperson and general credibility of the posting). This study adds to literature the first distinction on heavy and light usage intensity, and on followership of an IG user when regarding the effects of advertisement disclosure types on advertising performance. To conclude, we present a number of recommendations regarding how advertisers, influencers, and SNS providers should develop strategies for monitoring, understanding, and responding to different social media users, e.g., to closely monitor an influencer’s audience to identify heavy users and optimally target them.
Der Einsatz von Künstliche Intelligenz (KI) – Technologien eröffnet viele Chancen, birgt aber auch viele Risiken – insbesondere in der Finanzbranche. Dieses Whitepaper gibt einen Überblick über den aktuellen Stand der Anwendung und Regulierung von KI-Technologien in der Finanzbranche, und diskutiert Chancen und Risiken von KI. KI findet in der Finanzbranche zahlreiche Anwendungsgebiete. Dazu gehören Chatbots, intelligente Assistenten für Kunden, automatischer Hochfrequenzhandel, automatisierte Betrugserkennung, Überwachung der Compliance, Gesichtserkennungssoftware zur Kundenidentifikation u. v. m. Auch Finanzaufsichtsbehörden setzen zunehmend KI-Anwendungen ein, um große und komplexe Datenmengen (Big Data) automatisiert und skalierbar auf Muster zu untersuchen und ihren Aufsichtspflichten nachzukommen.
Die Regulierung von KI in der Finanzbranche ist ein Balanceakt. Auf der einen Seite gibt es eine Notwendigkeit Flexibilität zu gewährleisten, um Innovationen nicht einzudämmen und im internationalen Wettbewerb nicht abgehängt zu werden. Strenge Auflagen können in diesem Zusammenhang als Barriere für die erfolgreiche Weiter-)Entwicklung von KI-Applikationen in der Finanzbranche wirken. Auf der anderen Seite müssen Persönlichkeitsrechte geschützt und Entscheidungsprozesse nachvollziehbar bleiben. Die fehlende Erklärbarkeit und Interpretierbarkeit von KI-Modellen entsteht in erster Linie durch Intransparenz bei einem Großteil heutiger KI-Anwendungen, bei welchen zwar die Natur der Ein- und Ausgaben beobachtbar und verständlich ist, nicht jedoch die genauen Verarbeitungsschritte dazwischen (Blackbox Prinzip).
Dieses Spannungsfeld zeigt sich auch im aktuellen regulatorischen Ansatz verschiedener Behörden. So werden einerseits die positiven Seiten von KI betont, wie Effizienz- und Effektivitätsgewinne sowie Rentabilitäts- und Qualitätssteigerungen (Bundesregierung, 2019) oder neue Methoden der Gefahrenanalyse in der Finanzmarktregulierung (BaFin, 2018a). Andererseits, wird darauf verwiesen, dass durch KI getroffene Entscheidungen immer von Menschen verantwortet werden müssen (EU Art. 22 DSGVO) und demokratische Rahmenbedingungen des Rechtsstaats zu wahren seien (FinTechRat, 2017).
Für die Zukunft sehen wir die Notwendigkeit internationale Regularien prinzipienbasiert, vereinheitlicht und technologieneutral weiterzuentwickeln, ohne dabei die Entwicklung neuer KIbasierter Geschäftsmodelle zu bremsen. Im globalen Wettstreit sollte Europa bei der Regulierung des KI-Einsatzes eine Vorreiterrolle einnehmen und damit seine demokratischen Werte der digitalen Freiheit, Selbstbestimmung und das Recht auf Information weltweit exportieren. Förderprogramme sollten einen stärkeren Fokus auf die Entwicklung nachhaltiger und verantwortungsvoller KI in Banken legen. Dazu zählt insbesondere die (Weiter-)Entwicklung breit einsetzbarer Methoden, die es erlauben, menschen-interpretierbare Erklärungen für erzeugte Ausgaben bereitzustellen und Problemen wie dem Blackbox Prinzip entgegenzuwirken.
Aus Sicht der Unternehmen in der Finanzbranche könnte eine Kooperation mit BigTech-Unternehmen sinnvoll sein, um gemeinsam das Potential der Technologie bestmöglich ausschöpfen zu können. Nützlich wäre auch ein gemeinsames semantisches Metadatenmodell zur Beschreibung der in der Finanzbranche anfallenden Daten. In Zukunft könnten künstliche Intelligenzen Daten aus sozialen Netzwerken berücksichtigen oder Smart Contracts aushandeln. Eine der größten Herausforderungen der Zukunft wird das Anwerben geeigneten Personals darstellen.
Sample-based longitudinal discrete choice experiments: preferences for electric vehicles over time
(2021)
Discrete choice experiments have emerged as the state-of-the-art method for measuring preferences, but they are mostly used in cross-sectional studies. In seeking to make them applicable for longitudinal studies, our study addresses two common challenges: working with different respondents and handling altering attributes. We propose a sample-based longitudinal discrete choice experiment in combination with a covariate-extended hierarchical Bayes logit estimator that allows one to test the statistical significance of changes. We showcase this method’s use in studies about preferences for electric vehicles over six years and empirically observe that preferences develop in an unpredictable, non-monotonous way. We also find that inspecting only the absolute differences in preferences between samples may result in misleading inferences. Moreover, surveying a new sample produced similar results as asking the same sample of respondents over time. Finally, we experimentally test how adding or removing an attribute affects preferences for the other attributes.