810 Amerikanische Literatur in Englisch
Refine
Document Type
- Working Paper (2) (remove)
Language
- English (2)
Has Fulltext
- yes (2)
Is part of the Bibliography
- no (2)
Keywords
Institute
Popularity/Prestige
(2018)
What is the canon? Usually this question is just a proxy for something like, "Which works are in the canon?" But the first question is not just a concise version of the second, or at least it doesn’t have to be. Instead, it can ask what the structure of the canon is - in other words, when things are in the canon, what are they in? This question came to the fore during the project that resulted in Pamphlet 11. The members of that group were looking for morphological differences between the canon and the archive. The latter they define, straightforwardly and capaciously, as "that portion of published literature that has been preserved—in libraries and elsewhere" The canon is a slipperier concept; the authors speak instead of multiple canons, like the books preserved in the Chadwyck-Healey Nineteenth-Century Fiction Collection, the constituents of the six different "best-twentieth century novels" lists analyzed by Mark Algee-Hewitt and Mark McGurl in Pamphlet 8, authors included in the British Dictionary of National Biography, and so forth. [...] This last conundrum points the way out of these difficulties and into a workable model of the structure of the canon. It suggests two different ways of entering the canon: being read by many and being prized by an elite few—or, to use the terms arrived at in Pamphlet 11, popularity and prestige. With these two dimensions, we arrive at a canonical space [...].
This paper studies one of the earliest forms of modern consumer culture—the road book—in relation to one of the early utopias of modern consumption—California. Criticism has traditionally treated the road book as an extension of a loosely defined transcendentalist project, where drivers take to the open road to “discover” themselves in nature. The determinate context, however, is corporate rather than literary-historical. The earliest road books were advertisements. Their itineraries linked up with other spatial technologies (e.g. the conveyor belts in automobile plants and modern highways), transforming space into a vast production and distribution network. Production and distribution intersected in California, the state with the most automobiles per capita and the destination of most early road trips.
The first section of the paper considers the journey to California from the perspective of Emily Post, who would later become a famous writer on etiquette. Post’s book is the narrative equivalent to the standardized roadside architecture, converting local difference into a tourist attraction, and local (especially ethnic) identity into a commodity. The next section considers the effects of commercial homogenization on gender, focusing on the moment when some women, taking the steering wheel, assumed agency as consumers. The primary texts here are some of the early novels of Sinclair Lewis, along with examples of sociology and advertising copy from the 1920s and 1930s. The final section analyzes the WPA Guidebook to California as a federal attempt to re-map corporate space—the space of tourist attractions and consumers—according to a progressive ideal. All three sections treat the tour form as a spatial and literary structure—a privileged topos, at once geographical and symbolic, where complex relations between identity and place are negotiated in the form of a journey.