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Frauen- und Männerstimmen in Medien (Moderatorinnen und Moderatoren in Rundfunk und Fernsehen)
(2010)
Just 30 % of the effect of female and male speakers are activated by the lexems and sentences. 70 % are activated by paraverbal and extraverbal constituents. A deep voice is associated with authority and objectivity. We can realise this phenomenon at male voices. Women never reach such a deepness in their voices Their voice is sensed more expressive and it activates stereotypes like „emotional“ and „trivial“. The contents of female speakers are not taken as seriously as the contents of male speakers.