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On the one side there is book culture, centered on the printed book as a material object; on the other digital culture, centered on what is displayed on a screen, by now more often than not that of a mobile phone. In the cultural imaginary, the two practices are separated by far more than just media technology. The girl in Delevingne's picture, in choosing to read a book rather than participate in the social media arena, opts (as the black-and-white blocking of the caption neatly reflects) for a commendable type of media use: She sharpens her intellect and exercises her imagination, she digs deep rather than staying on the surface, and she engages – in a seemingly disinterested manner – with valuable content rather than obsessing over how to present herself in the best light. Her absorption is a badge of honor, much different from the 'bad' absorption of digital media users, a recurring trope that is artistically represented, for example, in the much-acclaimed surrealist photo series "SURFAKE" by the French photographer Antoine Geiger, which represents mobile phone users whose faces are sucked into their devices.
Stirbt das Buch? Kein Zweifel, dass die digitale Welt unser Lesen verändert. Nur wie tut sie das? Stimmt es, dass der Computer und das Internet zu einem Verfall des Lesens und dem Verschwinden der Bücher führen? Andere sagen, unsere Kinder werden vor dem Computer unvermeidlich dick und dumm. Der Vortrag zeigt, dass dieser Eindruck täuscht. Es wird viel gelesen, ja mehr gelesen und viel Verschiedenes gelesen und geschrieben. Der Vortrag analysiert, wie sich die modernen Weisen zu lesen im digitalen Zeitalter vervielfältigen und warum wir dennoch glauben, Lesen und Buch seien an ihr Ende gekommen.