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AKUE is developed by the e-learning centre of the University of Frankfurt, studiumdigitale, and is a procedure to assure high quality levels of e-learning course design and digital media production. The name AKUE stands for the German words for analysis, concept, implementation and evaluation and describes the four phases of the process. Background of AKUE is the fact, that costs and benefits of e-learning courses are difficult to be quantified. Therefore so called procedure (or process) models are applied in order to improve the quality and effectiveness of e-learning courses. This paper presents the process and steps of AKUE and gives examples for its application.