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Berger, Sven C. (1)
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E-Finance Lab e.V.
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A closer look on online banking customers
(2006)
Berger, Sven C.
;
Skiera, Bernd
ONLINE BANKING IS WIDE SPREAD AMONG GERMAN BANKING CUSTOMERS. BUT WHAT REALLY MAKES THEM TICK? CLUSTER 3 GETS INTO DETAILS, USING DATA FROM A NATION-WIDE SURVEY OF ABOUT 20.000 RETAIL BANKING CUSTOMERS
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