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At the forefront of those who tenaciously pondered this issue are, I would claim, Walter Benjamin and Ludwig Wittgenstein. Benjamin and Wittgenstein both are philosophers of language who tried to establish in unique ways the doctrine of resemblance respectively: "Lehre vom Ähnlichen" and "[Lehre der] Familienähnlichkeit." What they see and find in language are not communication and mutual understanding but instead one of the weirdest phenomena in/of the world, viz., resemblance (likeness) in/of language. This phenomenon, I would insist, indicates the correlation of appearing and disappearing, of differentiating and integrating, and of dividing and imparting of language as such. For Benjamin and Wittgenstein, to sum up, language is a paradigmatic paradoxical site of (dis)appearance, differentiating integrity, and divisive imparting. For this reason, it is worthwhile to pin down where their thoughts on language converge and where they diverge.
The medium of (oral) language is mostly disregarded (or overlooked) in contemporary media theories. This "ignoring of language" in media studies is often accompanied by an inadequate transport model of communication, and it converges with an "ignoring of mediality" in mentalistic theories of language. In the present article it will be argued that this misleading opposition of language and media can only be overcome if one already regards oral language, not just written language, as a medium of the human mind. In my argumentation I fall back on Wittgenstein’s conception of language games to try to show how Wittgenstein’s ideas can help us to clear up the problem of the mediality of language and also to show to what extent the mentalistic conception of Chomskyan provenance cannot be adequate to the phenomenon of language.