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Článek poukazuje na základě podrobného rozboru odborného časopisu 'Marketing Journal' z ledna 1970 na vyuņitì anglicismů v německém jazyce v oblasti marketing v době před 39 lety, dokládá jejich vyuņitì při tvorbě kompozit a vńìmá si zároveņ výskytu odpovìdajìcìch německých výrazů (např. Service v kontrastu s Dienstleistung, Dienst).
In diesem Artikel wird erstmals der Wandel der phonologischen und prosodischen Strukturen der deutschen Rufnamen seit 1945 bis heute (2008) bezüglich der Kennzeichnung von Sexus beziehungsweise Gender untersucht. Auf der Grundlage der 20 häufigsten Rufnamen wird gezeigt, wie weibliche und männliche Namen sich diachron im Hinblick auf ihre Sonorität, die verwendeten Vokale (besonders im Nebenton), Hiate, Konsonantencluster, die Silbenzahl und das Akzentmuster verändern. Das wichtigste Ergebnis ist, dass heute die Rufnamen beider Geschlechter strukturell so ähnlich sind wie nie zuvor. Damit hat sich seit dem 2. Weltkrieg eine Androgynisierung vollzogen.
The paper investigates the origins of the German/Dutch particle toch/doch) in the hope of shedding light on a puzzle with respect to doch/toch and to shed some light on two theoretical issues. The puzzle is the nearly opposite meaning of the stressed and unstressed versions of the particle which cannot be accounted for in standard theories of the meaning of stress. One theoretical issue concerns the meaning of stress: whether it is possible to reduce the semantic contribution of a stressed item to the meaning of the item and the meaning of stress. The second issue is whether the complex use of a particle like doch/toch can be seen as an instance of spread or whether it has to be seen as having a core meaning which is differentiated by pragmatics operating in different contexts.
We use the etymology of doch and doch as to+u+h (that+ question marker+ emphatic marker) to argue for an origin as a question tag checking a hearer opinion. Stress on the tag indicates an opposite opinion (of the common ground or the speaker) and this sets apart two groups of uses spreading in different directions. This solves the puzzle, indicates that the assumption of spread is useful and offers a subtle correction of the interpretation of stress. While stress always means contrast with a contrasting item, if the particle use is due to spread, it is not guaranteed that the unstressed particle has a corresponding use (or inversely).