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Eucken's writings are rich in content not only from an (constitutional) economic perspective but also from an economic and business ethics perspective – an often neglected perspective of the reception of German Ordoliberalism in general and the Freiburg School of Economics in particular. The paper gives a first insight into the ethical-normative thinking of Eucken, as one of the main representatives of Ordoliberalism, and explains Eucken’s conception of Social Market Economy as a functioning and humane order as well as Eucken’s Kantian understanding of freedom. To conclude the essay tries to classify Eucken’s Ordoliberalism as a part of the spectrum of modern economic and business ethics.