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In human neuroscientific research, there has been an increasing interest in how the brain computes the value of an anticipated outcome. However, evidence is still missing about which valuation related brain regions are modulated by the proximity to an expected goal and the previously invested effort to reach a goal. The aim of this dissertation is to investigate the effects of goal proximity and invested effort on valuation related regions in the human brain. We addressed this question in two fMRI studies by integrating a commonly used reward anticipation task in differential versions of a Multitrial Reward Schedule Paradigm. In both experiments, subjects had to perform consecutive reward anticipation tasks under two different reward contingencies: in the delayed condition, participants received a monetary reward only after successful completion of multiple consecutive trials. In the immediate condition, money was earned after every successful trial. In the first study, we could demonstrate that the rostral cingulate zone of the posterior medial frontal cortex signals action value contingent to goal proximity, thereby replicating neurophysiological findings about goal proximity signals in a homologous region in non-human primates. The findings of the second study imply that brain regions associated with general cognitive control processes are modulated by previous effort investment. Furthermore, we found the posterior lateral prefrontal cortex and the orbitofrontal cortex to be involved in coding for the effort-based context of a situation. In sum, these results extend the role of the human rostral cingulate zone in outcome evaluation to the continuous updating of action values over a course of action steps based on the proximity to the expected reward. Furthermore, we tentatively suggest that previous effort investment invokes processes under the control of the executive system, and that posterior lateral prefrontal cortex and the orbitofrontal cortex are involved in an effort-based context representation that can be used for outcome evaluation that is dependent on the characteristics of the current situation.
The comparison of persons is pervasive in social judgement and human decision making and yet its neural substrate is poorly explored. Using functional magnetic resonance imaging we investigated the brain activities of participants comparing other persons with each other (other vs. other comparison - OOC) and with themselves (self vs. other comparison - SOC) as regards psychological (intelligence) and physical (height) characteristics. We found that the comparison of these two person characteristics differ in their neural activation patterns in the OOC as well as in the SOC with higher activity increases for intelligence than height comparison in several areas in medial frontal and orbitofrontal cortex and posterior cingulate cortex suggesting that their activation scales with the demand on person comparison. The person comparison network strikingly overlaps the one commonly described for the classic theory of mind tasks. We interpret this overlap as indicating perspective taking common to person comparison and theory of mind. Furthermore, we suggest that the neural differences between the SOC and the OOC especially in the dorsal part of the medial frontal cortex rely on the different degree of the self involved in the two types of comparisons. The results additionally suggest that the decision directions of self-relevant comparisons, especially in the intelligence comparison of the SOC, resulted in differences in the activation of the medial frontal cortex, which also relies on differences in the reward anticipation and self-relatedness of these decisions.