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O presente artigo tem por objetivo tecer uma reflexão crítica acerca da "paixão" enunciada pela campanha de marketing da empresa de combustíveis Ipiranga, a partir das contribuições teóricas formuladas por Adorno e Horkheimer, teóricos da Escola de Frankfurt, no que concerne ao conceito de Indústria Cultural. Salientamos, desde já, que este ensaio não visa a estudar epistemologicamente a referida Escola, mas sim a apontar a atualidade do conceito de "indústria cultural". Em vista da atual crença na felicidade a partir do consumo idealizado de mercadorias, disseminados pela publicidade, o presente trabalho tem por objetivo tecer uma reflexão crítica acerca da Indústria Cultural contemporânea e suas implicações psicossociais na atual constituição das subjetividades, a partir da Teoria Crítica. Tomamos como exemplar da referida Indústria o slogan publicitário: "Apaixonados por carro como todo brasileiro", que divulga como "cultura de massa" esta "paixão". Metodologicamente procedemos a uma revisão de conceitos da Escola de Frankfurt vinculados à racionalidade técnico-instrumental moderna, apontando a atualidade do conceito de "indústria cultural" e diferenciando-o de uma cultura originária das massas. A pesquisa empírica, cuja estratégia metodológica consistiu em recolhermos depoimentos de internautas em 12 sites relacionados à temática do slogan, visou investigar as atuais formas de adesão/resistência ao referido slogan. Em nossa leitura teórico-crítica dos depoimentos, apesar das formas de adesão fascinadas serem majoritárias, também detectamos formas de resistência; o que nos aponta que esta "paixão", como muitas outras proclamadas pela indústria cultural, não emerge espontaneamente dos brasileiros, mas que, em verdade, foi construída para os brasileiros – forma atualizada do fetichismo da mercadoria.
In the present paper, we tested the ability of individuals to judge correctly whether athletes are lying or telling the truth. For this purpose, we first generated 28 videos as stimulus material: in half of the videos, soccer players were telling the truth, while in the other half, the same soccer players were lying. Next, we tested the validity of these video clips by asking N = 65 individuals in a laboratory experiment (Study 1a) and N = 52 individuals in an online experiment (Study 1b) to rate the level of veracity of each video clip. Results suggest that participants can distinguish between true and false statements, but only for some clips and not for others, indicating that some players were better at deceiving than others. In Study 2, participants again had to make veracity estimations, but we manipulated the level of information given, as participants (N = 145) were randomly assigned to one of three conditions (regular video clips, mute video clips, and only the audio stream of each statement). The results revealed that participants from the mute condition were less accurate in their veracity ratings. The theoretical and practical implications of these findings are discussed.
From 1945 to the early 1960s, the US government undertook numerous atomic and hydrogen bomb tests. These full-scale explosions were recorded on film from various angles, and at different speeds. Indeed, it soon became required to obtain images of the very first milli-seconds of the expanding phase of the atomic fireball. Ultrahigh-speed cameras able to produce such images were specifically developed for that purpose. This article explores the different “media-temporalities” that intersect in those images. I focus on the “micro-processes happening on a technical level that are very fast,” and more specifically the ones that go into the “Rapatronic camera” designed by Harold Edgerton (head of the US national defense contractor company EG&G) to record the atomic fireball early formation. The scientific slow-motion films and high-speed photographic images operate at the junction of the micro-scale temporality of the atomic explosions’ early phases, and the macro-scale temporality of the political and ecological implications of these explosions. I argue that these films are the objects and inscriptions of micro-temporalities, macro-history and geological times.
Die Mordserie des Nationalsozialistischen Untergrunds (NSU) hat eine beispiellose Reihe von Skandalen deutscher Sicherheitsbehörden öffentlich gemacht. In der vergangenen Woche hat ein Artikel in der Welt am Sonntag von den Journalisten Stefan Aust, Dirk Laabs und Per Hinrichs ein neues Kapitel in die Geschichte des NSU-Komplex eingefügt. ...
The contributions of Korean and Taiwanese authors to the many and varied formulations of interwar pan-Asianism have so far remained a relatively unexplored subject of scholarly research, despite an unbroken interest in the trajectory of state-based Japanese pan-Asianism. Focusing on Korean students and independence activists, this article discusses alternative configurations of regional unity and solidarity that emanated from the interactions among Korean, Taiwanese, and other Asian actors who resided in Tokyo during the 1910s and 1920s. When the ethnic-nationalist interpretations of the Wilsonian principle of self-determination failed to materialize, a portion of anti-colonial activists in Asia began to emphasize the need for solidarity by drawing on what they perceived as traditional and shared “Asian” values. While challenging the Western-dominated international order of nation-states that perpetuated imperialism, such notions of Asian solidarity at the same time served as an ideology of liberation from Japanese imperialism. Examining journals published by Korean students and activists, including The Asia Kunglun, this article adds another layer to the history of pan-Asianism from below, a perspective that has often been neglected within the larger context of scholarship on pan-Asianism and Japanese imperialism in Asia.
Mit Blut unterzeichnete Dr. Faust seinen zweifelhaften Pakt mit dem Teufel. In der Kulturgeschichte des Menschen hat Blut von jeher eine mystisch aufgeladene Rolle gehabt, die sich in religiösen Ritualen, Heilpraktiken, Liebes- und Freundschaftsbünden niederschlug. Roland Prinzinger beginnt mit einigen Schlaglichtern auf die vielfältigen Bedeutungen des Blutes, die heute noch mitschwingen, wenn wir uns dem Thema nähern. Als Biologe erklärt er dann am Beispiel der Diagnostik bei Vögeln, warum Blut auch aus naturwissenschaftlicher Sicht ein »ganz besonderer Saft« ist.
"Che tempo, che tempo": Geology and Environment in Max Frisch’s 'Der Mensch erscheint im Holozän'
(2016)
Critical readings of Frisch’s Der Mensch erscheint im Holozän [Man in the Holocene] have tended to read its heterogeneous and inter-medial form as a code for the mental disintegration of its protagonist. This paper argues instead that this feature can be seen as a poetological engagement with geological and climatic timescales. Due to its hybrid form, the incorporation of a multiplicity of textual fragments and pictorial representations, the text undermines both conventional definitions of narrative and representations of nature. Holozän’s non-linear structure establishes an aesthetic of slowness that ushers in an awareness of the utterly different time schemes of geological and climatic processes. Furthermore, the importance of the material features, such as an interplay between text and image and the disconnected, paratactical arrangement of sentences mirrors the novel’s focus on natural phenomena. Frisch’s narrative establishes a poetics that tries to reach beyond the confinements of an anthropocentric perspective and thereby subverts the borders between culture and environment.
"Ci-ce-ro! Ci-ce-ro!"
(2007)
"Journalistisch" ist ein Prädikat, das, wenn es von seriösen deutschen Wissenschaftlern verliehen wird, einen abfälligen, geringschätzigen, wenn nicht sogar hochnäsigen Klang hat. "Flotte Schreibe", die jede noch so gediegene Tageszeitung von ihren Autoren erwarten darf oder erwarten sollte, ist, wenn sie einem Habilitanden im Gutachten attestiert wird, ein fast schon tödliches Verdikt. Je flotter, desto näher rückt der Schreiberling dem Urteil, das Theodor Mommsen schon über Cicero verhängte: "eine Journalistennatur im schlechtesten Sinn des Wortes …" Um nicht in den Abgrund solcher Verdammung zu fallen, bewegen sich Historiker in Zeiten, die trotz allem "Sichtbarkeit" verlangen, zuweilen auf einem Schleichpfad: Sie schreiben Biographien und Sammelbände mit Biographien. Da darf man ein bisschen flott und populär und journalistisch sein. Weil ja große Männer im Grunde genau so menschlich sind, wie es die Julia in Lore-Romanen ist. ...
In seinem unlängst erschienenen Buch „Citizen Science“ untersucht der Wissenschaftstheoretiker Peter Finke die Rolle von Laiinnen und Laien für die Wissenschaft. Sein Anliegen ist es, ihre Bedeutung für den Erkenntnisfortschritt wie auch für ein praxisbezogenes bürgerschaftliches Engagement darzulegen. Aus zahlreichen Blickwinkeln variiert Finke den Grundgedanken einer Kontinuität des Handelns von Laiinnen und Laien zu dem von Fachwissenschaftlerinnen und Fachwissenschaftlern, die durch die institutionalisierten Erscheinungsformen der Wissenschaft verschleiert wird. Demgegenüber sollen im vorliegenden Beitrag Aspekte der Diskontinuität hervorgehoben werden, die es zu berücksichtigen gilt, gerade wenn man von der Wichtigkeit einer Etablierung und Förderung von „Citizen Science“ überzeugt ist.