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Metonymy and the growth of lexical categories related to the conceptual category female human being
(2000)
Metaphorical awareness of the native speakers of English in the conceptualisation of happiness
(2000)
Old masters and new frameworks : a pilot analysis of selected semantic changes in the field economy
(2003)
"Back to basics" : a cognitive analysis of conversion de-adjectival nominalisation in English
(2003)
War and death in business : some remarks on the nature of conceptualisation in the field economy
(2005)
Metaphorization and selected translation techniques : the case study of "National Geographic"
(2008)
Judging by appearances : a study of human-oriented metonymic developments in the domain of dress
(2008)
For reasons of space, we only discussed one text in which the metaphors used seem to take their root in the context in which it has been written. One text is definitely not enough to make any definite claims on how widespread this phenomenon is. Given what we know about the two domains - Food and taste - one has reasons to believe that when speakers/conceptualisers (e.g. journalists) describe something which stands in some relation to both, they may intuitively be reaching for taste metaphors of the kind described above on the premise that this kind of ‘ornamentation’ will add some spice to what the addressee might otherwise consider a trivial (and boring) topic. At the same time, taste is only one among many properties a particular item of food or a substance (e.g. sugar) has. In consequence, one may well imagine contexts in which it is not its taste, but other properties (e.g. what Harbottle [1997:183] refers to as its 'pure white and deadly’ image) that will make the conceptualiser reach for a particular linguistic or conceptual metaphor.
In this paper I tried to demonstrate that the British films depicting football hooliganism could be viewed as glorifying violence. A considerably great number of scenes and a great amount of time devoted to the presentation of violence, together with the unpunished, painless and heroic aspects of such presentations are just one side of the glorifying coin. The other side is occupied with the deeper meaning of particular scenes or the general overtones of the films which seem to develop a tendency to present a hooligan firm as a family-like community that offers happiness and produces a strong feeling of belonging and solidarity that adds spice to the boring working or middle class life. Violent confrontations are depicted as a source of pleasurable emotional arousal that surpass other forms of enjoyment. Moreover, confronting other hooligans helps hooligans to construct hard masculine identity based on physical prowess. Finally, being a good fighter is a fast track to earning a reputation that provides hooligans with a sense of power and importance. Real hooligans starring in the films, thus potentially encouraging viewers to become “wannabe warriors”, is also of great importance. However, the way the audiences react to the on-screen presentation of violence with all its aspects is a topic for much broader research.