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In 1875, the Liebig Extract of Meat Company began to distribute a series of pictures printed on small (11 x 7 cm), colorful, collectible cardboard cards along with its main product, Fleischextrakt. While not the first to adopt this advertising technique, Liebig quickly became the best-known purveyor of Sammelbilder. ...
A version of this paper was originally written for a plenary session about "The Futures of Ethnography" at the 1998 EASA conference in Frankfurt/Main. In the preparation of the paper, I sent out some questions to my former fellow researchers by e-mail. I thank Douglas Anthony, Jan-Patrick Heiß, Alaine Hutson, Matthias Krings, and Brian Larkin for their answers.