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Perspectives on the educational market: universities between virtual campus and education brokers
(2001)
Nowadays information and communication technologies are affecting many aspects of our daily life. Sitting at our home computer we can order products, book flights, transfer money, buy and sell stocks and take online classes of educational institutions at the other end of the world. Maybe one day we will be able to pick any graduate business course at any institution that we like and combine credits of several online universities. Major changes are happening on the educational market. How will the educational market look like in 10 or 20 years? Which path will the traditional universities go from now on and where will they end? And: what are the factors that influence this shift? These are the questions which are addressed in this paper. Some of the analysis presented in this paper is based on papers published by the German Bertelsmann Stiftung and the Heinz Nixdorf Stiftung (Encarnacao/Leidhold/Reuter 2000) and on some English authors (i.e. Daniel 1998) and it summarizes some of their ideas.