BDSL-Klassifikation: 03.00.00 Literaturwissenschaft > 03.06.00 Literaturtheorie
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'[C]ulture as text' initially proved to be a pivotal bridging metaphor between cultural anthropology and literary studies. Following an admittedly ambivalent career path, the concept of 'culture as text' has nevertheless continued to rise and has become an over-determined general principle, an emphatic key metaphor, even an overall "programmatic motto for the study of culture" […]. At first, this concept was still closely connected to ethnographic research and to the semiotic framework of interpretive cultural anthropology. However, since the end of the 1990s it has been utilised to encompass a much broader interdisciplinary horizon for the study of culture. 'Culture as text' advanced from being a conceptual metaphor for the condensation of cultural meanings to a rather free-floating formula frequently referred to in analyses within disciplines involved in the study of culture. Surprisingly, 'culture as text' has remained a consistent key phrase throughout the discourses concerned with the study of culture—even after the culture debate had long since turned away from the holistic understanding of culture implied by the formula.
Taking as starting point some collective volumes since the year 2000 which aspire to provide new views on narratology, this essay discusses the problem of how to conceive the history of narratology in a way that is more enlightening than the linear narrative used so far to tell this story. It lists some aspects which are neglected by the usual narrative and favors a decentered conception of narratology’s development.
Verbal storytelling – in a sense broad enough to include all forms from casual conversation across oral folklore to written literature – seems to be a universal human activity and has thus been considered an evolutionary adaptation several times in the past few years. The fact that a particular trait is a species-wide universal, however, does not automatically make it an adaptation; it could also be a contingent universal, that is, a cultural behavior which notably relies on biological substrates and therefore emerges in similar fashions in all human cultures, times, and milieus. Yet verbal storytelling is not only universal but also distinct to our species. The uniqueness of a trait can indeed be indicative of a biological adaptation1 in that we have reason to assume that this trait emerged newly in the given animal lineage and thus might owe its existence to the process of natural selection. However, since verbal storytelling completely depends on language, that is, another uniquely human faculty, the uniqueness of storytelling is hardly surprising and cannot serve as a conclusive argument for considering storytelling itself to be a specifically selected trait. Storytelling could simply be a particular use of language (though we shall see below that the relationship between language and narration is a little more complicated). A third possible indication of a biological adaptation, however, is the fact that storytelling seems to be a notably self-rewarding activity. It occurs on a much larger scale than would seem justified by rational choice or other reasons. As fitness-enhancing behaviors should, as a rule, be intrinsically motivated under certain conditions, the unusually high frequency of storytelling might indeed be revealing of an innate preference for this behavior.
It is no longer possible to ignore how crucial processes of cultural translation and their analysis have become, whether for cultural contact or interreligious relations and conflicts, for integration strategies in multicultural societies or for the exploration of productive interfaces between the humanities and the natural sciences. The globalisation of world society, in particular, demands increased attention to mediation processes and problems of transfer, in terms of both the circulation of global representations and 'travelling concepts' and of the interactions that make up cultural encounters. Here, translation becomes, on the one hand, a condition for global relations of exchange ('global translatability') and, on the other, a medium especially liable to reveal cultural differences, power imbalances and the scope for action. An explicit focus on translation processes— something increasingly prevalent across the humanities—may thus enable us to scrutinise more closely current and historical situations of cultural encounter as complex processes of cultural translation. Translation is opened up to a transnational cultural practice that in no way remains restricted to binary relationships between national languages, national literatures or national cultures.