Wirtschaftswissenschaften
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Device-to-device (D2D) communication is an innovative solution for improving wireless network performance to efficiently handle the ever-increasing mobile data traffic. Communication takes place directly between two devices that are in each other’s transmission range. So far, research has focused on the technical challenges of implementing this technology and assumes a user’s general willingness to participate as forwarder in this technology. However, this simplifying assumption is not realistic, as willingness to participate in D2D communication can vary depending on the user. In this work, we consider the scenario that a user can act as a forwarder for a receiver who is not directly or insufficiently reached by the base station and accordingly has no or poor Internet connection. We take a user-centric approach and investigate the willingness to provide an Internet connection as a forwarder. We are the first to investigate user preferences for D2D communication using a choice-based conjoint analysis. Our results, based on a representative sample of potential users (N=181), show that the social relationship between the potential forwarder and the receiver has the greatest impact on the potential forwarder’s decision to provide an Internet connection to the receiver, accepting sacrifices in terms of additional battery consumption and reduced own service performance. In a detailed segment analysis, we observe significant preference differences depending on smartphone usage behavior and user age. Taking the corresponding preferences into account when matching forwarders and receivers can further increase technology adoption.
When requesting a web-based service, users often fail in setting the website’s privacy settings according to their self privacy preferences. Being overwhelmed by the choice of preferences, a lack of knowledge of related technologies or unawareness of the own privacy preferences are just some reasons why users tend to struggle. To address all these problems, privacy setting prediction tools are particularly well-suited. Such tools aim to lower the burden to set privacy preferences according to owners’ privacy preferences. To be in line with the increased demand for explainability and interpretability by regulatory obligations – such as the General Data Protection Regulation (GDPR) in Europe – in this paper an explainable model for default privacy setting prediction is introduced. Compared to the previous work we present an improved feature selection, increased interpretability of each step in model design and enhanced evaluation metrics to better identify weaknesses in the model’s design before it goes into production. As a result, we aim to provide an explainable and transparent tool for default privacy setting prediction which users easily understand and are therefore more likely to use.