Price differentiation strategies
- Both practitioners and academics agree about the importance of price and its direct influenceon consumers’ purchase decision as well as the company profit. In the reality, we rarely see a single price for a given product. One visit in a store already shows that consumers face many various prices. This strategy of differential prices allows to increase profit but also improves consumers’ situation and increases welfare. A wide range of various price differentiation mechanisms exists on the market which makes price differentiation a very interesting phenomenon. Additionally, market developments constantly allow for new price differentiation applications. In this work, I research a fascinating topic of price differentiation, its various forms and new application possibilities in changing market areas.
Author: | Agnieszka WolkGND |
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URN: | urn:nbn:de:hebis:30-52318 |
Place of publication: | Frankfurt am Main |
Referee: | Bernd SkieraORCiDGND, Daniel KlapperGND |
Advisor: | Bernd Skiera |
Document Type: | Doctoral Thesis |
Language: | English |
Date of Publication (online): | 2008/01/22 |
Year of first Publication: | 2007 |
Publishing Institution: | Universitätsbibliothek Johann Christian Senckenberg |
Granting Institution: | Johann Wolfgang Goethe-Universität |
Date of final exam: | 2007/10/17 |
Release Date: | 2008/01/22 |
Page Number: | 181 |
First Page: | 1 |
Last Page: | 171 |
HeBIS-PPN: | 194408701 |
Institutes: | Wirtschaftswissenschaften / Wirtschaftswissenschaften |
Dewey Decimal Classification: | 3 Sozialwissenschaften / 33 Wirtschaft / 330 Wirtschaft |
Licence (German): | ![]() |