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Promising pictures: depicting, advertising, instructing
- Depictive pictures may be promising in at least three different senses, which are examined in this essay. The first concerns genuine acts of promising that involve pictorial representations, like gift cards displaying a present the promisor commits herself to give. In a second sense, advertising strategists use pictures to promise to consumers perfect pasta or empty beaches. A third sense amounts to pictures as promising if they are instructive. Such pictures can be used to learn some type of action, like the performance of a military salute or the crafting of some artifact. All three promissory uses of pictures exhibit normative forces related to commitments and entitlements regarding justified expectations.
Author: | Jakob Krebs |
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URN: | urn:nbn:de:hebis:30:3-529376 |
DOI: | https://doi.org/10.13128/pam-8030 |
ISSN: | 2239-4028 |
Parent Title (German): | Phenomenology and mind |
Publisher: | Firenze University Press |
Place of publication: | Firenze |
Document Type: | Article |
Language: | English |
Date of Publication (online): | 2019/12/15 |
Date of first Publication: | 2019/12/15 |
Publishing Institution: | Universitätsbibliothek Johann Christian Senckenberg |
Release Date: | 2020/04/10 |
Tag: | Deontic Artifacts; directive pictures; graphic rules; pictorial instruction; visual aids |
Volume: | 17 |
Page Number: | 9 |
First Page: | 112 |
Last Page: | 120 |
HeBIS-PPN: | 466021240 |
Institutes: | Philosophie und Geschichtswissenschaften / Philosophie |
Dewey Decimal Classification: | 1 Philosophie und Psychologie / 10 Philosophie / 100 Philosophie und Psychologie |
Sammlungen: | Universitätspublikationen |
Licence (German): | Creative Commons - Namensnennung 4.0 |