Die digitale Hashtag-Kampagne rund um #CoronaEltern und #CoronaElternRechnenAb: Twitter-Positionierungspraktiken in der Pandemie
- As kindergartens and schools closed down during the first wave of the COVID-19 pandemic in Germany, two hashtags emerged on Twitter: #CoronaEltern (#CoronaParents) and #CoronaElternRechnenAb (#CoronaParentsDocumentTheCosts). In this paper, we examine the positioning practices around both hashtags as expressions of “digital activism” (Joyce 2010: VIII). One characteristic of the hashtag campaign is that political demands are hardly ever made directly. Rather, the participants resort to five main linguistic patterns: (1) they address different target groups; (2) they refer to different protagonists; (3) in the subcorpus #CoronaEltern specifically, they constitute themselves as a collective through (4) the recurring use of first-person narratives; (5) and generalization and typification. Our findings show that #CoronaParents are not just parents in times of a pandemic: #CoronaParents are only those who see themselves as such, participating in an evolving, at times misunderstood community.
Author: | Naomi TruanORCiDGND, Friederike FischerORCiD |
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URN: | urn:nbn:de:hebis:30:3-689004 |
DOI: | https://doi.org/10.21248/jfml.2023.48 |
Parent Title (German): | Journal für Medienlinguistik : jfml = Journal for media linguistics |
Publisher: | Institut für Deutsche Sprache |
Place of publication: | Mannheim |
Document Type: | Article |
Language: | German |
Date of Publication (online): | 2023/03/07 |
Date of first Publication: | 2023/03/07 |
Publishing Institution: | Universitätsbibliothek Johann Christian Senckenberg |
Release Date: | 2023/03/14 |
Tag: | COVID-19; Twitter; community; digital activism; hashtags; pandemic; positioning; protest |
Volume: | 5 |
Issue: | 1 |
Page Number: | 33 |
First Page: | 1 |
Last Page: | 33 |
HeBIS-PPN: | 50890546X |
Dewey Decimal Classification: | 0 Informatik, Informationswissenschaft, allgemeine Werke / 07 Publizistische Medien, Journalismus, Verlagswesen / 070 Publizistische Medien, Journalismus, Verlagswesen |
Sammlungen: | Universitätspublikationen |
Linguistik | |
Zeitschriften / Jahresberichte: | Journal für Medienlinguistik : jfml = Journal for media linguistics |
Licence (German): | Creative Commons - Namensnennung-Weitergabe unter gleichen Bedingungen 4.0 |