A consumer law perspective on the commercialization of data
- Commercialization of consumers’ personal data in the digital economy poses serious, both conceptual and practical, challenges to the traditional approach of European Union (EU) Consumer Law. This article argues that mass-spread, automated, algorithmic decision-making casts doubt on the foundational paradigm of EU consumer law: consent and autonomy. Moreover, it poses threats of discrimination and under- mining of consumer privacy. It is argued that the recent legislative reaction by the EU Commission, in the form of the ‘New Deal for Consumers’, was a step in the right direction, but fell short due to its continued reliance on consent, autonomy and failure to adequately protect consumers from indirect discrimination. It is posited that a focus on creating a contracting landscape where the consumer may be properly informed in material respects is required, which in turn necessitates blending the approaches of competition, consumer protection and data protection laws.
Author: | Mateja Durovic, Franciszek Lech |
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URN: | urn:nbn:de:hebis:30:3-645778 |
URL: | https://kluwerlawonline.com/journalarticle/European+Review+of+Private+Law/29.5/ERPL2021038 |
DOI: | https://doi.org/10.21248/gups.64577 |
ISSN: | 1875-8371 |
Parent Title (English): | European review of private law = Revue européenne de droit privé = Europäische Zeitschrift für Privatrecht |
Publisher: | Kluwer |
Place of publication: | Dordrecht |
Editor: | Frédéric Tronnier |
Document Type: | Article |
Language: | English |
Year of Completion: | 2021 |
Year of first Publication: | 2021 |
Publishing Institution: | Universitätsbibliothek Johann Christian Senckenberg |
Release Date: | 2022/05/02 |
Volume: | 29 |
Issue: | 5 |
Page Number: | 32 |
First Page: | 701 |
Last Page: | 732 |
Note: | This work was supported by PANELFIT, which has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 788039. |
Note: | This article was first published in the EUROPEAN REVIEW OF PRIVATE LAW (Vol.29, Nr. 5-2021, [701–732], 2021 Ⓒ Kluwer Law International BV, The Netherlands). |
HeBIS-PPN: | 494881445 |
Institutes: | Wirtschaftswissenschaften |
Dewey Decimal Classification: | 3 Sozialwissenschaften / 33 Wirtschaft / 330 Wirtschaft |
Sammlungen: | Universitätspublikationen |
Licence (German): | Creative Commons - Namensnennung-Nicht kommerziell - Keine Bearbeitung 4.0 |