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THIS PAPER PROVIDES EMPIRICAL EVIDENCE ON THE IMPACT OF REVIEWER STATUS ONTHE OBJECTIVITY OF HIS CONTRIBUTIONS IN ONLINE COMMUNITIES. WHILE PREVIOUS RESEARCH INDICATES THAT USER-GENERATED ONLINE REVIEWS GUIDE CONSUMER DECISION MAKING, LITTLE IS KNOWN ABOUT DRIVERS OF THE ACTUAL REVIEW GENERATION PROCESS. UTILIZING A DATA SAMPLE COVERING 413,077 REVIEWS POSTED OVER 12 YEARS ON TRIPADVISOR.COM, WE FIND THAT WITH INCREASED USER STATUS, REVIEW OBJECTIVITY INCREASES. THUS, WE CONTRIBUTE TO THEORY BY GENERALIZING THE SO-CALLED "POPULARITY EFFECT" TO A MULTI-DIMENSIONAL “STATUS EFFECT”.