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Der vorliegende Abschlussbericht besteht aus zwei Teilen: während Teil A die ausführlichen Ergebnisse der begleitend durchgeführten Evaluation der Qualifizierungsschecks in Hessen für das Jahr 2014 darstellt, fasst Teil B die Ergebnisse des Projekts „Informationssystem berufliche Weiterbildung in Hessen“ zusammen. Das Informationssystem berufliche Weiterbildung in Hessen wurde gefördert vom Hessischen Ministerium für Wirtschaft, Verkehr und Landesentwicklung und durch Mittel aus den Europäischen Sozialfonds Hessen. Die Projektdauer umfasste den Zeitraum vom 1.8.2008 bis zum 31.12.2014.
This article investigates the phenomenon of increasing integration of customers and users into the organizational creation of value, focusing primarily on the dissolving boundaries between production and consumption. Concepts such as "prosuming", the "working customer", "produsing" and "interactive value creation" have been used to describe this phenomenon. Within the framework of a research project at the Goethe-University Frankfurt/Main, this debate was investigated theoretically as well as empirically in three case studies. The research question is as follows: Why do customers participate in "new types of prosuming" or "interactive value creation" and how are these processes coordinated by the firms? The results show a considerable range of motives and forms of coordination: The customers’ primary motives to voluntarily assume tasks and activities were both intrinsic and extrinsic in nature. The organizational models identified range from strategies of rationalization to prosuming as a basic business model to the collaborative and interactive value creation between the company and the web-community.