Refine
Document Type
- Working Paper (3)
- Article (1)
Language
- English (4)
Has Fulltext
- yes (4)
Is part of the Bibliography
- no (4)
Keywords
- AI fairness (1)
- Algorithmic fairness (1)
- Algorithmic transparency (1)
- Artificial intelligence (1)
- Belief up-dating (1)
- Causal Machine Learning (1)
- Costs (1)
- Enriched Digital Footprint (1)
- Explainable machine learning (1)
- Fair AI (1)
- Green Nudging (1)
- Information processing (1)
- Machine learning (1)
- Product returns (1)
- XAI (1)
Contemporary information systems make widespread use of artificial intelligence (AI). While AI offers various benefits, it can also be subject to systematic errors, whereby people from certain groups (defined by gender, age, or other sensitive attributes) experience disparate outcomes. In many AI applications, disparate outcomes confront businesses and organizations with legal and reputational risks. To address these, technologies for so-called “AI fairness” have been developed, by which AI is adapted such that mathematical constraints for fairness are fulfilled. However, the financial costs of AI fairness are unclear. Therefore, the authors develop AI fairness for a real-world use case from e-commerce, where coupons are allocated according to clickstream sessions. In their setting, the authors find that AI fairness successfully manages to adhere to fairness requirements, while reducing the overall prediction performance only slightly. However, they find that AI fairness also results in an increase in financial cost. Thus, in this way the paper’s findings contribute to designing information systems on the basis of AI fairness.
With free delivery of products virtually being a standard in E-commerce, product returns pose a major challenge for online retailers and society. For retailers, product returns involve significant transportation, labor, disposal, and administrative costs. From a societal perspective, product returns contribute to greenhouse gas emissions and packaging disposal and are often a waste of natural resources. Therefore, reducing product returns has become a key challenge. This paper develops and validates a novel smart green nudging approach to tackle the problem of product returns during customers’ online shopping processes. We combine a green nudge with a novel data enrichment strategy and a modern causal machine learning method. We first run a large-scale randomized field experiment in the online shop of a German fashion retailer to test the efficacy of a novel green nudge. Subsequently, we fuse the data from about 50,000 customers with publicly-available aggregate data to create what we call enriched digital footprints and train a causal machine learning system capable of optimizing the administration of the green nudge. We report two main findings: First, our field study shows that the large-scale deployment of a simple, low-cost green nudge can significantly reduce product returns while increasing retailer profits. Second, we show how a causal machine learning system trained on the enriched digital footprint can amplify the effectiveness of the green nudge by “smartly” administering it only to certain types of customers. Overall, this paper demonstrates how combining a low-cost marketing instrument, a privacy-preserving data enrichment strategy, and a causal machine learning method can create a win-win situation from both an environmental and economic perspective by simultaneously reducing product returns and increasing retailers’ profits.
This paper explores the interplay of feature-based explainable AI (XAI) tech- niques, information processing, and human beliefs. Using a novel experimental protocol, we study the impact of providing users with explanations about how an AI system weighs inputted information to produce individual predictions (LIME) on users’ weighting of information and beliefs about the task-relevance of information. On the one hand, we find that feature-based explanations cause users to alter their mental weighting of available information according to observed explanations. On the other hand, explanations lead to asymmetric belief adjustments that we inter- pret as a manifestation of the confirmation bias. Trust in the prediction accuracy plays an important moderating role for XAI-enabled belief adjustments. Our results show that feature-based XAI does not only superficially influence decisions but re- ally change internal cognitive processes, bearing the potential to manipulate human beliefs and reinforce stereotypes. Hence, the current regulatory efforts that aim at enhancing algorithmic transparency may benefit from going hand in hand with measures ensuring the exclusion of sensitive personal information in XAI systems. Overall, our findings put assertions that XAI is the silver bullet solving all of AI systems’ (black box) problems into perspective.
Recent regulatory measures such as the European Union’s AI Act re-quire artificial intelligence (AI) systems to be explainable. As such, under-standing how explainability impacts human-AI interaction and pinpoint-ing the specific circumstances and groups affected, is imperative. In this study, we devise a formal framework and conduct an empirical investiga-tion involving real estate agents to explore the complex interplay between explainability of and delegation to AI systems. On an aggregate level, our findings indicate that real estate agents display a higher propensity to delegate apartment evaluations to an AI system when its workings are explainable, thereby surrendering control to the machine. However, at an individual level, we detect considerable heterogeneity. Agents possess-ing extensive domain knowledge are generally more inclined to delegate decisions to AI and minimize their effort when provided with explana-tions. Conversely, agents with limited domain knowledge only exhibit this behavior when explanations correspond with their preconceived no-tions regarding the relationship between apartment features and listing prices. Our results illustrate that the introduction of explainability in AI systems may transfer the decision-making control from humans to AI under the veil of transparency, which has notable implications for policy makers and practitioners that we discuss.