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The micro–blogging service Twitter can be used to publicly share information about events that used to be limited to a defined number of participants only. How does this affect different types of formal or semi–formal events, from the university seminar to the council meeting? This paper uses Goffman’s notion of involvement and Lindroth and Bergquist’s notions of alignment and glancing to describe the potential for conflict that this use of Twitter causes, and suggests approaches that may help to avoid or to alleviate conflicts.