380 Handel, Kommunikation, Verkehr
Refine
Year of publication
Document Type
- Article (43) (remove)
Has Fulltext
- yes (43)
Is part of the Bibliography
- no (43)
Keywords
Institute
Werbung stellt in einer von Globalisierung und Transkulturalität geprägten Welt ein Phänomen dar, das nicht nur omnipräsent ist und uns mit Glücksversprechen und Idealbildern in Plastik(-schein-)welten verführt, sondern zunehmend als populäre Form der Kunst gepriesen wird, deren Wirkung durch ausgefeilte Formen der Rhetorik sowie eine suggestive bzw. manipulative Bildersprache gekennzeichnet ist. Fach- und insbesondere Fremdsprachen bilden einen wesentlichen Bestandteil im sprachlichen und stilistischen Repertoire der Werbesprache. Der Beitrag gliedert sich denn auch in zwei Abschnitte: Im ersten Teil der Untersuchung wird das sprachliche und stilistische Repertoire (Fachsprachen, Jugendsprache, Dialekt, Fremdsprachen (Anglizismen) der Werbesprache dargestellt. Der zweite Teil der Untersuchung beinhaltet eine exemplarische Analyse von türkischen und deutschen bzw. deutschsprachigen Werbeanzeigen im Hinblick auf die Verwendung von Anglizismen.
Amidst the growing interest in enhancing the academic understanding of the relationships between e-shopping and transport, a key element remains underexplored – the impact of e-shopping on spatial accessibility to in-store retail. The paper studies variations in multimodal accessibility to in-store retail between e-shopper groups and the associated spatial effects. The research is based on a face-to-face questionnaire, administered in the city of Alcalá de Henares (Madrid Metropolitan Area, Spain), which provides data on socio-economic characteristics, e-shopping habits, and travel time preferences to reach in-store retail. Clustering techniques serve to identify three e-shopper groups: occasional e-shoppers with a car, infrequent e-shoppers with a car, and frequent e-shoppers without a car. A comparison of e-shopper distance-decay functions to reach in-store retail is made, revealing significant differences between the three e-shopper groups for car and public transport for any time interval. However, for walking such differences are limited to time intervals between 10 and 40 minutes. Distance-decay functions are processed through a gravity-based model, identifying three main multimodal accessibility places: highly resistant places to e-shopping, moderately resistant places, and vulnerable places. Places that are highly resistant to e-shopping are mainly located in the city centre, while vulnerable places are mostly found in the city’s periphery. The paper closes with concluding remarks on policymaking and a few pathways for future research.
This article examines whether autonomy as an educational aim should be defended at the global scale. It begins by identifying the normative issues at stake in global autonomy education by distinguishing them from the problems of autonomy education in multicultural nation-states. The article then explains why a planet-wide expansion of the ideal of autonomy is conceivable on the condition that the concept of autonomy is widened in a way that renders its precise meaning flexibly adjustable to a variety of distinct social and cultural contexts. A context-transcendent, core meaning of autonomy remains in place, however, according to which a person is only autonomous if she relates to the values and goals that direct her life in a way so that she sees them as her own and is able to identify and critically assess her principal reasons for action. Finally, the article addresses two challenges to the global expansion of autonomy education: the objection that autonomy is presently not the most important educational aim and the objection that global autonomy education is a form of cultural imperialism. It finds both objections wanting.
Eine lebenswerte, schöne Stadt mit viel Grün und kurzen Wegen – das wünschen sich eigentlich alle. Wie wir dorthin kommen können, daran forscht die Arbeitsgruppe des Mobilitätsforschers Martin Lanzendorf. Im Fokus steht dabei der Mensch: Wie verhält er sich im öffentlichen Raum, was sind seine Beweggründe, Ziele und Wünsche – und wie ließe sich sein Verhalten beeinflussen?
Highlights
• Applies a biographically inspired practice-theoretical approach to understand everyday mobility from car-reduced neighborhoods.
• Investigates various ‘contexts’ and ‘practice bundles’ that shape car-(in)dependent mobility practices.
• Material, personal-temporal, and socio-cultural contexts of residents’ travel behavior in car-reduced neighborhoods stabilize and support car-independent mobility.
• The meanings (including emotions and feelings) of mobility practices determine their performance type.
• Calls for more car-reduced planning for the transition to low-carbon mobility.
Abstract
Lately, transport researchers and practitioners are showing renewed interest in car-reduced neighborhoods and their residents’ mobility to investigate possible factors influencing sustainable transport. With a biographically inspired practice-theoretical approach, this study considers the ‘context of travel behavior’ and, thus, focuses on mobility as a ‘practice’ in order to improve the understanding of everyday mobility as well as the potential and limitations of implementing car-reduced housing. Based on qualitative interviews with residents of two German car-reduced neighborhoods, we first identify different compositions of materials, competences, and meanings (including the feelings and emotions) of car-(in)dependent mobility practices. Second, we discover the personal, social, temporal, and socio-structural circumstances of the residents’ travel behavior alongside ‘practice bundles’ that interact with car-(in)dependent mobility. Finally, our findings indicate, on the one hand, that the car-centric material context outside car-reduced neighborhoods, the incorporation of private car driving with the practice of everyday life, and the affective satisfaction with car use and ownership negatively influence car independence. On the other hand, our results highlight that residential location and its materiality in the case of car-reduced housing developments, as well as the personal-temporal and socio-cultural contexts of their residents’ mobility practices stabilize and support car independence and low-carbon mobility.
Highlights
• Compares narratives and mobility-related practices of car-reduced neighborhoods.
• Identifies commonalities and differences between the ideal vision and the lived practice of car independency.
• The article concludes that a 'post-car system' requires continuous material and immaterial change.
• This can be fostered by political and planning readiness, as well as local willingness and public acceptability.
• Overall, this study reveals the exemplary role of car-reduced neighborhoods for mobility transition.
Abstract
In the pursuit of sustainability, the concept of ‘car-reduced neighborhoods’ promises to decrease car ownership and increase car-independent mobility. However, mobility is not only designed from ‘above’ by planners and policymakers, but also shaped from ‘below’ by its practitioners and their contexts. Only a few studies currently bring together the perspective from ‘above’ and ‘below’ regarding car-reduced neighborhoods. This article therefore combines both perspectives by contrasting the narratives and the mobility-related practices of two German car-reduced urban residential areas. Firstly, we conduct interviews with various actors involved in the planning and implementation of both neighborhoods to identify the narratives. Secondly, we interview the residents to determine the mobility-related practices. Finally, we compare both empirical investigations to analyze the commonalities and differences of the ‘planning vision’ and the ‘lived practice’ of car-free living, car-independent mobility, and restrictive car parking. Although this study identifies differences between the two perspectives, the discrepancy is smaller than evaluated in earlier studies. After relocating to a car-reduced neighborhood, residents tend to maintain, strengthen, and adapt car-independent mobility practices rather than weakening car-independent mobility practices and maintaining car-dependent ones. Thus, residents seem to be encouraged to drive less and to leave their cars parked for most of the time. However, relocating to a car-reduced neighborhood does not automatically initiate full demotorization. Furthermore, residents' parking practices also sometimes deviate from the planning vision. Consequently, the article concludes that overcoming the ‘system’ of automobility for a ‘post-car system’ requires continuous (i) material and (ii) immaterial change fostered by political and planning readiness, as well as local willingness and public acceptability. In this regard, car-reduced neighborhoods can be seen as blueprints for a mobility transition.
Evaluating spatial inequalities using a single walking accessibility measure is quite challenging. In response, the paper proposes combining two accessibility measures (real and potential) to provide additional insights into the identification and mapping of spatial inequalities. The municipality of Getafe in the Madrid Metropolitan Area, Spain serves as a case study. A questionnaire, administered via face-to-face interviews, recorded the resident’s walking preferences for reaching in-store retail. A gravity-based model was used to calculate real and potential accessibilities, which were combined to map four accessibility places that originate spatial inequalities: advantageous, moderately advantageous, moderately disadvantageous, and disadvantageous. The results suggest that potential accessibility values are higher than real accessibility values, and the final map shows the city centre residents (mostly seniors) benefit from the advantageous accessibility places. Disadvantageous places are mainly found in the city’s periphery, where younger people live.
Am Beispiel des politisch-planerischen Diskurses zu ehemaligen Planungen für ein großflächiges Einkaufszentrum in der Mainzer Innenstadt wird der potenzielle Mehrwert diskurs- und gouvernementalitätstheoretischer Zugänge zu raumbezogenen Fragestellungen erörtert. Insbesondere werden die diskursiven Mechanismen der Einschreibung einer unternehmerischen und depolitisierten Konzeption urbaner Räume in scheinbar neutrale und objektive Techniken raumbezogener Wirkungsanalysen herausgearbeitet. Die damit verbundene Sichtweise auf städtische Räume als Wettbewerbseinheiten, die durch raumwirtschaftliche Gesetzmäßigkeiten determiniert sind, wird jedoch gleichzeitig durch Gegendiskurse aufgebrochen, die das Bewahren ortsspezifisch gewachsener baulicher Strukturen zum Maßstab von Stadtentwicklungspolitik machen. Die Fallstudie verdeutlicht damit, wie mithilfe diskursanalytischer Zugänge die raumbezogenen Wissensordnungen freigelegt werden können, die die politischplanerische Steuerung gegenwärtiger Stadtentwicklungsprozesse anleiten.
Die elektromobile Zukunft hängt nicht nur von technischen Fortschritten der Automobilindustrie und den Ansprüchen potenzieller Käufer ab, sondern vom Gelingen vielfältiger Vernetzungen – mit anderen Mobilitätsangeboten und einer aus erneuerbaren Energien gespeisten Lade-Infrastruktur. Auch moderne Kommunikationsmittel spielen dabei eine Rolle. Eine Bestandsaufnahme von Joachim Pietzsch.