Open Access

This article departs from the hypothesis that Alexander von Humboldt used ‘Big Data’ in order to bring new scientific evidence into the open. His method of measuring and combining temperature, humidity, altitude and magnetism in a geographical environment must be regarded as innovative, indeed, as the foundation of modern science. Although Humboldt lived in an analogue world and used the instruments of his time, his way of assembling information was not so different from what we are seeing in today's digitalised world. Information has no value unless it is shared. It does not say anything unless it is linked with other data. It cannot remain isolated but must be compared and interpreted. The generation of ʻBig Dataʼ was a pathway to Humboldt's concept of ʻKosmosʼ in much the same way as ʻBig Dataʼ today is the pathway to a virtual world. In this sense, Humboldt not only laid the foundation of modern science but anticipated the existence of a world where data and information are the source of everything when it comes to understanding the interconnectivity of the physical and the virtual world.