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"PULS." – a blog-based online-magazine for students of medicine of the Goethe University Frankfurt
(2013)
In the context of nationwide protests 2009 also students of the faculty of medicine/dentistry at Goethe-University in Frankfurt demanded more transparency and communication. To satisfy these demands, a web 2.0-tool offered an innovative solution: A blog-based online-magazine for students and other faculty-members. The online-magazine "PULS." is realized with the share-ware blog-software (wordpress version 3.1.3) and is conceived and written by an online-journalist. "PULS." is available from https://newsmagazin.puls.med.uni-frankfurt.de/wp/. The articles are generated from own investigations and from ideas of different groups of the faculty– deanship, students and lecturers. A user-analysis is conducted with the open-source software Piwik and considers the data security. Additionally, every year an anonymous online-user-survey (Survey Monkey) is conducted. "PULS." is continuously online since 14.02.2010 and has published 806 articles (state: 27.11.2012) and has about 2400 readers monthly. The content focuses on the needs of Frankfurt medical students. The close cooperation with different groups of the faculty - deanship, students and lecturers - furthermore guarantees themes relevant to the academic faculty. "PULS." flanks complex projects and decisions with background-information and communicates them understandable. The user-evaluation shows a growing number of readers and a high acceptance for the online-magazine, its themes and its style. The web 2.0-tool "Blog" and the web-specific language comply with media habits of the main target group, the students of the faculty medicine/dentistry. Thus, "PULS." has proven as a suitable and strategic instrument. It pushes towards a higher transparency, more communication and a stronger identification of the students with their faculty.
Contents Introduction 1 New forms of collaborative innovation and production on the Internet : Volker Wittke and Heidemarie Hanekop Interdisciplinary perspectives on collaborative innovation and production: Conceptual debates 2 Customer Co-Creation: Open Innovation with Customers : Frank Piller, Christoph Ihl and Alexander Vossen 3 Governing Social Production : Niva Elkin-Koren 4 Trust Management in Online Communities : Audun Jøsang 5 Building a reputation system for Wikipedia : Christian Damsgaard Jensen 6 Cooperation in Wikipedia from a Network Perspective : Christian Stegbauer Firm driven collaborative innovation and production: Case studies 7 Managing a New Consumer Culture: “Working Consumers” in Web 2.0 as a Source of Corporate Feedback : Sabine Hornung, Frank Kleemann and G. Günter Voß 8 Prosuming, or when customers turn collaborators: coordination and motivation of customer contribution : Birgit Blättel-Mink, Raphael Menez, Dirk Dalichau, Daniel Kahnert 9 Role Confusion in Open Innovation Intermediary Arenas : Tobias Fredberg, Maria Elmquist, Susanne Ollila, Anna Yström List of Contributors
This publication aims to provide an overview on how digitalisation of communication results in societal trends such as an “always-on” culture, “shitstorms”, “fake news” and their effects on schools, media, non-governmental organisations, work and sports.
Table of Contents
Christian Reuter, Tanjev Schultz, Christian Stegbauer: Digitalisation and Communication: Societal Trends and the Change in Organisations — Preface
Daniel Lambach: Digital World and Real World – Opposites no more
Leonard Reinecke: Brave New Smartphone World? Psychological Wellbeing between Digital Autonomy and Constant Connectedness
Christian Reuter: Fake News and the Manipulation of Public Opinion
Christian Stegbauer: Tantrums on a Massive Scale, or: Could Anybody be a Victim of Social Media Outrage?
Volker Schaeffer: “We Have Always Been Living in Bubbles” The Opportunities and Risks in the Digitalisation of Media
Angela Menig, Verena Zimmermann, Joachim Vogt: Digital Transformation of the Workplace – Risk or Opportunity?
Stefan Aufenanger, Jasmin Bastian: Digital Technology in Schools
Angelika Böhling: Development Assistance Goes Digital - The Opportunities and Challenges Non-Governmental Organisations Face in Digital Communication
Josef Wiemeyer: Digital Interaction and Communication in Sports