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Theodor W. Adorno publicou o ensaio “Teoria da semiformação” (Theorie der Halbbildung) em 1959. A partir da publicação deste texto, observou-se sua relevância, sobretudo para que se pudesse compreender a maneira como a indústria cultural determinava a produção de prejuízos significativos no processo formativo. Desde então, a conquista do espírito feita pelo caráter fetichista dos produtos da indústria cultural, sendo esta uma das definições de Adorno sobre o conceito de Halbbildung, impulsionou a realização de muitas pesquisas sobre os danos decorrentes desta conquista na formação. Porém, investigar as atuais características do processo semiformativo não resulta na aplicação direta dos conceitos propostos por Adorno no final da década de 1950. Sendo assim, é preciso que tais conceitos sejam revitalizados por meio da análise das atuais mediações históricas. Seguindo essa linha de raciocínio, o principal objetivo deste artigo é argumentar que a reflexão crítica sobre o modo como a semiformação se renova, na atual sociedade da chamada cultura digital, torna-se fundamental para que se possam elaborar considerações sobre o renascimento da formação (Bildung).
This paper analyses economic power, state power and ideological power in the age of Donald Trump with the help of critical theory. It applies the critical theory approaches of thinkers such as Franz Neumann, Theodor W. Adorno and Erich Fromm. It analyses changes of US capitalism that have together with political anxiety and demagoguery brought about the rise of Donald Trump. This article draws attention to the importance of state theory for understanding Trump and the changes of politics that his rule may bring about. It is in this context important to see the complexity of the state, including the dynamic relationship between the state and the economy, the state and citizens, intra-state relations, inter-state relations, semiotic representations of and by the state, and ideology. Trumpism and its potential impacts are theorised along these dimensions. The ideology of Trump (Trumpology) has played an important role not just in his business and brand strategies, but also in his political rise. The (pseudo-)critical mainstream media have helped making Trump and Trumpology by providing platforms for populist spectacles that sell as news and attract audiences. By Trump making news in the media, the media make Trump. An empirical analysis of Trump’s rhetoric and the elimination discourses in his NBC show The Apprentice underpins the analysis of Trumpology. The combination of Trump’s actual power and Trump as spectacle, showman and brand makes his government’s concrete policies fairly unpredictable. An important question that arises is what social scientists’ role should be in the conjuncture that the world is experiencing.
Examina-se aqui um estudo realizado por Theodor Adorno acerca das locuções radiofônicas do ativista político de extrema direita nos EUA, o pastor Martin Luther Thomas, à década de 30. Detendo-se nestes discursos por meio do método da análise de conteúdo, Adorno buscava entender os motivos que levaram os indivíduos a perpetuarem as mesmas relações econômicas que suas forças haviam superado, em vez de substituí-los por uma forma de organização social superior e mais racional. Passados mais de 70 anos, este estudo é, sem dúvidas, um instrumental precípuo para compreendermos o atual cenário social, principalmente o político.
To imitate all that is hidden. The place of mimesis in Adorno’s theory of musical performance
(2017)
The article examines the use of the concept of mimesis in Adorno’s notes towards a theory of musical performance. In trying to idiosyncratically define the latter as “reproduction”, Adorno relied on a framework elaborating on concepts introduced by Arnold Schoenberg, Hugo Riemann and Walter Benjamin – a framework that the article discusses insofar as it deals with the problem of mimesis. Specific attention is devoted to the relation between Benjamin’s essays on language and translation and Adorno’s theory of notation, that soon became the crucial aspect of his theory of reproduction. Given the shortcomings of Adorno’s theory, which in the end did not achieve its goals, the article proposes to capitalize on his terminology while at the same time rethinking his framework in the light of recent musicological paradigms for the study of musical performance. On the whole, the article shows that it was Adorno’s philosophical assumptions – in particular the theses of music’s non-intentionality and of its non-similarity to language – that prevented him from convincingly theorizing musical performance, and suggests an alternative framework for future research.