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Modern memory theories conceptualize literature as a medium of cultural memory. Yet, the following article challenges this conceptualization, arguing that ascribing a memory function to literature undermines the de-pragmatization of literature in modernity. Through a poetological reading of Ralf Rothmann's novel "Milch und Kohle" (2000) the article then investigates in which way a memory function could be ascribed to modern literature without undermining the latter's status as a de-pragmatized system.