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The language in the communist era represents one of the most important means of expressing legitimization of socialist ideology and political power. The analysis of journalistic texts with political content reflects obviously the values enforced by the political authority and the ideological point of view on social life, while constructing the cultural identity of a social group. The cultural identity, as the sum of values, principles, confesses, beliefs, customs, shared by the members of the same ethnicity, is constructed and revealed by means of language. On this basis, the present paper aims at presenting some aspects regarding the way in which cultural identity is represented in the speeches of some communist politicians, published in the German newspaper Neuer Weg. The authoress analyses in the journalistic texts the way in which the content becomes manifest in language use. There is a matter of debate and controversy at ideological level, as the speakers drop hints and give clues to the deficiencies and shortcomings of the internal economic situation and of the foreign policy. The language use is marked by aggressiveness and virulence, while the linguistic material used for this purpose contains specific features at lexical, morpho- syntactic and pragmatic level. The authoress takes the theoretical stance of sociolinguistics and pragma linguistics in assessing the language facts.
The German newspaper in Romania Neuer Weg, whose first issue appeared on March 13, 1949, was addressed to the German-language readership and was at the same time a propaganda tool of the Romanian Communist Party. The overall aim of the whole press of that time was to support the social, political, economic and cultural changes that the first years of the so-called popular democratic construction brought. For this reason, the present work intends to analyse the features of the communist discourse in the press, examining the socialist use of language and highlighting the linguistic peculiarities. The author takes the standpoint of pragma linguistics in the study and evaluation of the linguistic data and starts from the concept of the so-called wooden language.