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Communicating research with the public : evaluation of an invasive earthworm education program
(2013)
Ecologists are increasingly encouraged by funding agencies and professional societies to communicate their research with the public. However, most receive relatively little training in how to do this effectively. Furthermore, evaluation of whether such an investment by ecologists actually achieves conservation objectives is rare. We created an education program, involving print, television, radio, and internet media, to increase awareness about earthworm invasions and to discourage anglers from dumping earthworm bait. Using pre- and post-surveys, we evaluated our program’s success in reaching its target audience and in changing knowledge and behavior. Few participants (4.1%) recalled seeing the program material and knowledge of the fact that earthworms are non-native in Alberta remained low (15.8% before, 15.1% after). Further, after being told about the negative effects of earthworms in forests, 46.7% of the anglers surveyed stated they would not change their bait disposal behavior in the future, with many commenting that they did not believe earthworms could be harmful. These results highlight the importance of evaluating education programs, rather than assuming they are successful. Given many participants' doubts that earthworms have negative effects, both regulations and education may be needed to reduce earthworm introductions.
In this study, two different methods were applied to derive daily and monthly sunshine duration based on high-resolution satellite products provided by the European Organisation for the Exploitation of Meteorological Satellites (EUMETSAT) Satellite Application Facility on Climate Monitoring using data from Meteosat Second Generation (MSG) SEVIRI (Spinning Enhanced Visible and Infrared Imager). The satellite products were either hourly cloud type or hourly surface incoming direct radiation. The satellite sunshine duration estimates were not found to be significantly different using the native 15-minute temporal resolution of SEVIRI. The satellite-based sunshine duration products give additional spatial information over the European continent compared with equivalent in situ-based products. An evaluation of the satellite sunshine duration by product intercomparison and against station measurements was carried out to determine their accuracy. The satellite data were found to be within ±1 h/day compared to high-quality Baseline Surface Radiation Network or surface synoptic observations (SYNOP) station measurements. The satellite-based products differ more over the oceans than over land, mainly because of the treatment of fractional clouds in the cloud type-based sunshine duration product. This paper presents the methods used to derive the satellite sunshine duration products and the performance of the different retrievals. The main benefits and disadvantages compared to station-based products are also discussed.